Meet Director of Client Strategy, Greg Setter!
Tell us about a typical day in the life of Greg Setter.
I wake up around 5 am to hang out with the dogs on the patio and watch the sun come up. From there, I catch up on some news then get around for work.
I’m in the office around 8-ish and I’m at it throughout the day. I am one of those folks that takes a lunch every day and I leave the office during that time as I need the scenery break.
At the end of the day once I leave the office, I pretty much detach and focus on home stuff. I always have some sort of project. Whether it be something that needs to be done around the house or with my wife’s expanded collection of various critters (two dogs, six cats, two turtles, three tortoises and one toad).
Weekends are for projects, hiking, outdoors and garage time. I spend a lot of non-office time working with my hands – fix-it stuff, yard stuff and motorhead stuff. Currently I have the guest bathroom semi-gutted and I’m putting in a new shower.
What do you do in your role at Elevation?
The title says Director of Client Strategy. That said, I do a little bit of everything it seems. On any given day I may be reviewing client research findings, conducting a qualitative interview, managing a survey or two, meeting with clients, assisting on a new business project, supporting one of the account directors with a client project or playing junior art director, much to the chagrin of the design team. And some days, all of the above.
Who inspired you to pursue the career you have today?
My aunt, Marge Setter. I grew up in a family-owned ad agency that she started in 1969. She was the reason I’m in this business and I owe everything I know and do in this field to her.
What skill do you think everyone should learn?
Well, I could get really deep on this one, if it is a worldview. I should probably pass on that. So, in keeping it in the confines of Elevation and what we do for a living, I believe that everyone needs to learn how to write properly. Both for marketing & communications efforts, as well as on a personal level. Writing is a lost art and technology is just hastening its demise.
Oh, and I also think everyone should learn how to shoe a horse, ride a unicycle and tap dance. Not necessarily in that order.
What are 3 words you’d use to describe Elevation?
More business wins. And no, I did not create that – it was done during the early rebranding efforts from Canyon Communications to Elevation Marketing, a year or so before I joined the team. It fits, right?
If you could visit anywhere in the world that you’ve never been, where would you go?
It would have to be Australia. I have been very fortunate over the years to have traveled the world and have seen a bunch of cool places. But Australia is the one place that I have not been able to get to. I’ve even had a couple of clients there, but could not make it happen…..yet.
What’s your favorite hobby?
Well, as mentioned previously, I like to fix/build random stuff. So if I had to narrow it down, it would certainly be automotive-related. Like in restoring classic muscle cars and old trucks. I’ve owned a bunch of them over the years.
