ABOUT US
Shaping the Future of B2B Marketing
We live and breathe B2B. As one of the first B2B focused marketing agencies in the US, we’ve seen a lot change. From technology integration, new channels and advancements in strategy to today’s increased demands on marketing and sales to deliver in hyper-competitive markets. The one thing that has stayed consistent, is our passion for pushing beyond the expected to deliver measurable and sustainable results for our clients.
Gaining a competitive edge requires innovative solutions that motivate engagement and promote desired business actions. These aren’t derived from experience and market familiarity alone. They’re the result of out-of-the-box creative thinking and technical expertise to align martech solutions to campaigns and strategies that meet the expectations of modern B2B buyers.
Whether we’re implementing a rebrand, executing an account-based marketing campaign or optimizing a martech stack, our mission stays the same – to empower our clients’ brands and teams, to reach their full potential.
Meet our leadership team.
Executive Leadership
Scott Miraglia
President
Scott is a balanced risk-taker with nearly three decades of experience starting and growing advertising and marketing agencies. His business acumen is matched with a drive to build creative teams that thrive in open, collaborative work environments. Scott seeks out the best creative individuals, not only to provide quality service to clients, but to also help shape the future direction of Elevation Marketing. He remains dedicated to helping his talented teams develop unique and effective integrated marketing programs that help employees realize their full potential while serving up impressive business wins for clients.
Ryan Gould
Vice President of Strategy and Marketing Services
From legacy Fortune 100 institutions to inventive start-ups, Ryan brings extensive experience with a wide range of B2B clients. He skillfully architects and manages the delivery of integrated marketing programs, and believes strongly in strategy, not just tactics, that effectively aligns sales and marketing teams within organizations.
Ryan is known for taking complex marketing and business challenges and developing solutions that simplify processes while driving customer outcomes and business value. He also thrives on guiding Elevation teams toward execution of strategies that help companies succeed in new verticals, while staying true to core values and brand integrity.
John A. Edelmann
Executive Director of Innovation & Client Development
John’s industry expertise is deep and varied, having started his career in the agency world on the west coast at Chiat Day and then migrated back to his hometown of Chicago, where he operated a strategic marketing agency for 14 years. John also served as Managing Director of Brand Image, where his work included developing and executing brand and business strategies, and Cloverleaf Innovation, which focused on innovating and renovating new brands, products, and services. John attended the University of Arizona and completed graduate studies at University of Wisconsin.
Lori Cox
Vice President, Revenue Operations & Client Development
Lori’s career begins with 10+ years’ experience working for large industry giants Sprint and Johns Manville before launching a successful full-service agency in 2010 based in Nova Scotia. Since the acquisition of her firm in 2019 Lori has been leading strategic programs for global brands driving brand advocacy and measurable results for the clients she serves. Lori enjoys applying her client and agency-side experience across many industries and helping clients close the gap between their brand and their buyers. Lori is a proud MBA alumna of the Sobey School of Business.
Darren Jones
Creative Director
Elevation Marketing is a top-tier B2B agency thanks to Creative Director Darren Jones. Darren’s background involves more than 20 years in computer graphics, animation, illustration, production and concept art experience. He represents an exceptionally unique mix of artistic intuition, technical ingenuity and creative intelligence. Before starting his tenure with Elevation, Darren has worked with a wide variety of industries which allows his creativity to capture the attention of key audiences and bolster our clients’ bottom line.
Dennis Chacón
Digital Marketing Director
Dennis is passionate about building solutions where business, technology and people intersect. He thrives when seeking to understand complex problems, developing strategies to solve them, and leading teams to deliver results.
Having worked with global agencies, brands and startups, the breadth of his experience spans both B2C and B2B products and campaigns. He was part of the digital media team at Procter & Gamble that built the world’s first in-house DSP and DMP solutions. Dennis has also run digital marketing programs for global technology leaders including VMware, HP, SAP, Cloudera, Siemens, First Data, and Veeam.
Susan Saltwell
Vice President Account Services
Susan is a driving force in brand strategy and has nearly 20 years of agency management experience. Prior to joining Elevation Marketing as VP of account services, Susan was VP of strategy at Sandstorm Design in Chicago. She also taught marketing as an adjunct professor at Columbia College for 11 years. Always starting from the business problem, Susan provides our clients with a wealth of know-how, helping solve the puzzle strategically then bringing it to life across current and emerging B2B media and marketing opportunities.