Pay-per-click (PPC) marketing can be a goldmine when executed properly, or a huge financial rabbit hole when it’s not. Inefficient or incorrect use of targeting parameters, poor bidding strategies and missaligned messaging means you’ll waste money chasing audiences outside your target.
Elevation Marketing is a business-to-business (B2B) digital marketing company that provides totally integrated marketing solutions to our clients, including PPC. Our deep B2B paid search experience delivers pay-per-click tactics that drive the right audiences to our clients’ websites. If your brand is looking for an innovative B2B PPC agency that gets outstanding, reliable results, you’ve found it.
- Keyword research, analysis and strategy
- Bid strategy and management
- Advertising creative development and placement
- PPC campaign management and maintenance
- Custom landing pages and A/B testing
- Retargeting with display and contextual ads
- Landing page development
- Conversion tracking, attribution and reporting
- Goal tracking and reporting
Elevation’s B2B PPC campaign strategies are multi-faceted, strategically planned to overlap highly relevant and engaging narratives across selected channels for blanket audience coverage, capped with compelling reasons that motivate customers to act.
We continually assess PPC results to understand what resonates with your buyers – why they are clicking – and optimize your PPC programs with the best channel mix. Then, we produce and deliver creative advertisements on the channels your prospects love most to improve search rankings.
As a B2B PPC marketing agency, we’re a big believer in PPC, but it’s not a silver bullet. It’s often best used as part of a multi-touch program employing a variety of omni-channel tactics including paid search, display advertising, programmatic advertising, paid social media, and retargeting efforts.
Whether the goal is generating leads or creating awareness, understanding where to apply SEM/PPC and how the user will engage with ads, landing pages and additional media, is critical to identifying the right tactics and orchestrating successful campaigns. PPC is a powerful tool, yet a limited tool. When combined with other media channels, it can help drive impressive results. We take a holistic approach to PPC programs, and we know exactly how and when to apply it.
B2B clients get the best results from their PPC efforts when they work with experienced B2B marketing agencies, like Elevation. This is because businesses that sell to consumers advertise to much wider audiences for much smaller purchases on average. Our B2B PPC agency experts understand that B2B is different, requiring pinpoint targeting of specific industries, trades and verticals to zero-in on the decision-makers who will purchase your product or service.
We build your unique PPC plan based on keyword strategy and competitive intelligence to create separation and identify opportunities others might miss. As a result, Elevation’s approach to B2B advertising is much more strategic and targeted. With our paid search engine marketing (SEM) and PPC management for B2B, there’s no guessing and no generic templates. We only deploy data-designed tactics to target your audiences with messages optimized using customer insights.
Elevation’s B2B PPC agency experts perform in-depth keyword research to identify the keyword phrases and terms that receive high-quality scores to pull in your target audience – the gatekeepers, buyers, decision-makers and influencers in your industry.
When you partner with Elevation, our PPC and SEO experts collaborate within and across organizations to ensure PPC campaigns are fully integrated with organic SEO campaigns, utilizing the same keywords, so your company can dominate more real estate on search engine results pages (SERPs), with your paid ad at the top and organic campaign in the middle, guiding more visitors to your website.
Our PPC aficionados and B2B virtuosos stay on top of algorithm changes to maximize performance, recognizing that audience targeting isn’t a task you do once and leave on autopilot. As algorithms change for paid ads on Google search, Google Ads and Display Network (GDN), LinkedIn and others over time, Elevation adjusts your digital plan through astute A/B testing, advanced ad management and keyword maintenance to continuously correct course.
We monitor our clients’ paid search campaigns closely and optimize them for leads and cost per acquisition (CPA) instead of cost-per-click (CPC). Our premier creative team ensures that ad copy is written in ways that carefully address your target audience, so each platform serves data-optimized ads to the right people.
When it comes to getting your business ranked at the top of a search results page, there’s no more effective means than paid search engine marketing (SEM). SEM ads are a specific form of PPC advertising. Paid search ads on Google, Bing, LinkedIn, Facebook, DuckDuckGo, YouTube and others are the easiest way to get more eyes on your brand. When searchers enter a keyword that matches your product or service, up pops a clickable ad for your business.
Financially, the good news is that SEM only costs you money when someone taps or clicks on your ad. The bad news? Too many keywords and misplaced search ads and you’re paying for clicks that won’t generate qualified leads but will lead to sales team frustration and poor results.
B2B PPC advertising expenses add up quickly when the ads are not executed well, which includes linked landing pages and other destination content. We know what works and what does not. We have the refined process, the experienced and talented team, and the technical resources to do it better with maximum cost-efficiency.
As your B2B PPC marketing agency, Elevation SEM campaigns will maximize your brand’s visibility by leveraging your most effective keywords and phrases. We trust you to know your audience. Trust Elevation to know SEM. Together we can do wonderful things. We shine at driving traffic to specific landing pages that generate high quality leads, so you get the best possible results from the same ad spend.
- Understand the client’s goals and brand – We’ll start with some probing questions about your KPIs, goals and objectives for your PPC campaign, as well as discovering any campaign parameters we need to align with to ensure brand compliance.
- Create a keyword matrix – We review your current keyword selection logic against a proprietary keyword program that evaluates the true competitive nature of keywords. This tool identifies strategic opportunities to outperform the competition and build PPC programs that deliver results. The highest-ranking keywords are categorized into tightly themed groups that eventually become the foundation for ad groups.
- Define ad creative parameters – Ad writing guidelines for creative specs, copywriting details, target audience focus, landing page URLs, as well as keyword and phrase usage, are all outlined for each ad group theme.
- Set up and launch campaign – Ads that align with your marketing needs are conceived and executed for the search campaign utilizing various tactics, configurations and best practices as learned from years of hands-on B2B PPC experience.
- On-going management – Once launched, we use several optimization tactics to monitor and ensure maximum campaign performance such as adding negative keywords, adjusting ad scheduling, fine tuning geo-targets and keyword bidding.
- Tracking and reporting – Utilizing attribution tracking platforms such as Google Ads, Google Analytics and HubSpot, we formulate reports using your KPIs and previously identified metrics to judge the success of the campaign and glean data for insights to improve the next flight or campaign.
As your dedicated B2B PPC marketing agency, Elevation goes beyond the concept of simple paid advertising. Our experts focus on the most qualified lead generation strategies and campaign execution to bring high-quality traffic to your website and campaign landing pages.
By leveraging the proper mix of PPC tactics including pay-per-click ads, paid advertising, digital display ads, paid search techniques and other forms of paid internet advertising, we acquire more first-page real estate for your brand, grab a greater percentage of the traffic, and ultimately, maximize conversions and revenue.