B2B PPC Marketing Agency Services | Elevation Marketing

Elevation Marketing B2B PPC Agency Services

Partner With B2B PPC Experts

Elevation Marketing is a business-to-business (B2B) digital marketing company that provides integrated marketing solutions to our clients. Our B2B PPC agency services deliver pay-per-click tactics that drive the right audiences to our clients’ websites. If your brand is considering B2B PPC agencies that get results, look no further.

Our PPC services include:

  • Keyword research and analysis
  • Market and industry research
  • PPC campaign management
  • Custom landing pages and A/B testing
  • Display and contextual retargeting ads
  • Paid search engine marketing (SEM)
  • Google Ad and PPC management services
  • Conversion tracking and reporting
  • Goal tracking and reporting

Request a PPC Proposal.

Contact Elevation today. You’ll love the results.

Request an SEO or PPC Proposal.

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Elevation offers multi-dimensional PPC strategies

Our B2B PPC campaign strategies are multi-dimensional, layering highly relevant and engaging narratives to promote our clients’ solutions, while also creating compelling reasons customers should take urgent action. We continually assess data to understand what resonates with your buyers and optimize your programs with the best channel mix. Then, we deliver tactical assets on the channels your prospects love most.

Paid advertising types we offer for effective B2B marketing campaigns

Leveraging the right paid advertising tactics for your business requires in-depth understanding of your business, your industry, your audience and the ad platforms that will help you achieve your goals. For this reason, we take the time to build an in-depth understanding of your company’s current digital marketing strategy and the strategies of your competitors.

As a B2B PPC agency, we take pride in our proficiency in the following types of digital ads:

Paid Search – Also known as search marketing, paid search is a highly effective conversion tactic because the ads are directly relevant to the searcher’s needs. Your ads are displayed when someone searches on a targeted keyword that is related to a specific business offering. As a paid search agency, we find it the most effective paid ad method for driving leads and sales.

Display Advertising – Ideal for increasing brand awareness and driving leads, display advertising uses static or animated images, videos or rich media ads to distribute your message across websites on platforms such as the Google Display Network (GDN) and industry specific publisher websites.

Programmatic Advertising – A powerful approach to accurately target prospects, programmatic advertising leverages user data, automation and algorithms to serve the right ads to the right people wherever they consume information. Programmatic can be optimized in real time based on performance, making them highly effective for generating leads. 

Paid Social Media – Paid social on channels like LinkedIn, Facebook and Twitter, is the ideal way to increase exposure, amplify content, drive traffic, nurture relationships and generate leads for your agency. We find its niche and granular targeting abilities particularly effective for reaching specific B2B customers.

Retargeting – Retargeting campaigns allow us to reengage a previous website visitor with a relevant visual or text ad and direct them back to the site. It’s ROI is significant because visitors familiar with your brand are more likely to convert. Retargeting reduces the overall cost-per-lead (CPL) within paid campaign efforts because we combine it with other PPC strategies that the marketing funnel such as paid search, paid social and display.

While less experienced marketing companies might advise following new and trending digital tactics, we’ve found that’s not typically what works for B2B. Instead, we recommend a digital ad strategy that is based on market research and data, so you know where, when and how to reach your audience. This approach gets you the best return on your ad spend.

How our B2B PPC company differs from B2C companies

B2B brands get the best results from their PPC efforts when they work with experienced B2B marketing agencies, like Elevation. This is because businesses that sell to consumers advertise to a wide audience. Our PPC agency experts understand that B2Bs must target the specific industries, trades or verticals they serve, narrowing in on the decision-makers who will purchase their product or service.

Because of this, Elevation’s approach to B2B advertising is much more strategic and targeted. Our paid search engine marketing and PPC management for B2B uses the right tactics to target the right audiences with the right messages.

Elevation’s B2B PPC agency experts perform in-depth keyword research to identify the keyword phrases and terms that receive high quality scores, meaning they capture and pull in your target audience—the gatekeepers, buyers, decision-makers and influencers in your target industry. With high quality scores, your ad spend goes farther.

Our PPC and SEO experts work together to increase ROI

PPC campaigns and organic search engine optimization (SEO) campaigns, which run separately, must work hand in hand as they typically utilize the same keywords to drive search engine traffic. With this goal in mind, our digital marketing experts ensure that the keyword data from your paid campaign and your SEO keyword strategy is shared between teams to optimize your overall return.

In addition, our PPC and SEO experts collaborate to ensure campaigns are on target, so your company can dominate more real estate on search engine results pages (SERPs), with your paid ad at the top and your organic campaign in the middle. This serves to maximize your PPC efforts and ROI as paid search ads increase the likelihood that your organic search listing guides visitors to your website. In this way, ads drive free traffic to your site.

Our B2B PPC experts stay on top of algorithm changes to maintain and increase performance

Our PPC marketing experts know that targeting isn’t a matter of set-it-and-forget-it. A recent update to Google Ads search terms has made it more difficult for advertising agencies to eliminate irrelevant or costly keywords from PPC campaigns. As algorithms change for paid ads on Google search, Google Display Network (GDN), LinkedIn, Facebook and so on, Elevation adjusts our digital plan, which requires rigorous A/B testing, ad management and keyword maintenance.

To maximize performance, Elevation monitors our clients’ search campaigns closely and optimizes for leads/cost per acquisition (CPA) instead of cost-per-click (CPC). Additionally, we ensure that ad copy is written in a way that carefully addresses your target audience, so ad platforms serve the right ads to the right people.

Our 6 steps process for a successful B2B PPC strategy

  1. Understand the client’s goals and brand – During this process we ask clients probing questions about what their KPIs, goals and objectives are for their PPC campaigns. We also gather any campaign parameters that we need to align with to ensure brand compliance.
  2. Create a keyword matrix – For the keyword matrix, we gather any known details around the client’s keyword selection, such as the SEO audit and client provided keywords. Then we proceed to utilize web tools that assist in additional keyword research. These tools include Google’s keyword planner, SpyFu, Semrush, etc. After conducting extensive research, we gather the keywords and group them together in tightly themed groups that eventually become ad groups. The groups’ parameters are defined by the keyword’s relevancy and relation to one another.
  3. Define ad creative parameters – The next step in the process is creating an ad guidance document outlining the ad creative specs, ad copy writing guidelines, as well as details around the ad copy, ad group focus, and landing page URLs. The ad writing guidelines include a description of what needs to be included in the ad per each ad group theme; keywords are also identified and provided to be included in the ad creative.
  4. Set up and launch campaign – After the keyword matrix and the ad creative guidance are finalized and approved, the next step is to set up the Google Ads campaign (search campaign) utilizing various tactics, configurations and best practices as defined from years of hands-on experience. At this point we also make sure that the campaign build aligns with the client’s marketing needs. Once the campaign has gone through quality assurance (QA) and is approved, it is launched.
  5. On-going management – Once the campaign is configured and launched, the on-going management begins for the course of the campaign’s flight dates. During the on-going management phase, we use the following optimization tactics to ensure campaign performance: add negative keywords, adjust ad scheduling, fine tune geo-targets and keyword bidding.
  6. Tracking and reporting ­– The last piece of the puzzle is ensuring that all attribution tracking is funneling properly into Google Ads, Google Analytics and HubSpot. Utilizing these attribution tracking platforms helps us formulate the client’s reporting, based on the data pulled from these platforms. The client reporting is configured using the client’s objective key performance indicators (KPIs) and previously identified metrics and insights that are most relevant to their needs. Proper analytics tracking and reporting is critical to the success of the campaign.

Case Study: Elevation helps a global business stand out in a crowded marketplace

Open Source Integrators (OSI) had established itself as a game-changing partner and advisor to its customers, however, a lack of awareness about the brand presented a challenge in differentiating OSI from less-qualified competitors. Elevation Marketing was brought on to counter this and to help generate more quality leads. Elevation met this goal and then some.

Elevation Marketing’s PPC campaigns for OSI raised its lead generation performance by 400% per month, and even more when including on-site conversions like webinar and newsletter sign ups — helping to raise greater awareness about OSI in a crowded marketplace and generate new business leads.


Improve your PPC conversions with Elevation Marketing

As your dedicated B2B PPC advertising firm, Elevation goes beyond the level of paid advertising consultants to bring high-quality traffic to your site. Our experts focus on the most qualified lead generation and campaign execution.

By leveraging PPC tactics, including pay-per-click ads, paid advertising, digital display ads, paid search techniques and other forms of paid internet advertising, we help your brand own more first-page real estate, grab a greater percentage of the traffic, and ultimately, maximize conversions and revenue.

Our strategic PPC services include:

  • Keyword targeting and placement
  • Ad placement (Google, Bing, etc.)
  • Retargeting
  • Routine campaign maintenance
  • Landing page management


Fill in the form on the right for your free B2B PPC proposal.

Request a PPC Proposal.

Contact Elevation today. You’ll love the results.

If you’re looking for smart marketing solutions that support stronger sales, let’s talk.

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