After you peel away all the fancy definitions explaining what content creation is and throw out the cliché “Content is King,” you’re left with one simple truth. Content development is simply creating assets about your brand and its products and services with relevant, useful information that helps your target audience solve their specific challenges and influences them to take action.
But how can your business-to-business (B2B) organization develop and create the types of content that inspire customers to choose your firm over the competition? The most compelling messaging employs impactful storytelling and uses an authoritative voice backed by data. To become the king of B2B content creation, understanding this concept is the crucial edge that will drive brand awareness and propel your company’s communications, marketing and sales forward.
- 88% of top B2B marketers report content marketing achieves brand awareness
- 72% report it improves demand and lead generation
- 80% claim effective B2B content educates target audiences
Contact Elevation today. You’ll love the results.
That understands developing stories for B2B audiences is entirely different from marketing to consumers. Content creation expertise requires the right mix of research and data, plus strategists and storytellers to deliver great content that engages key B2B decision makers in your target markets and motivates them to take business action. It’s vastly different from business-to-consumer (B2C) marketing where the catchiest content often wins due to extremely short, sometimes instantaneous, sales cycles.
B2B content marketing can involve ad spends approaching millions of dollars. Any content agency your business chooses must be able to leverage the months-long B2B sales cycle and the large number of decision-makers and influencers – typically between 4 and 12 people, or more.
At Elevation, B2B marketing is all we do. We have more than 20 years of experience providing content creation services for B2B clients across a variety of industries, including:
- Develop your brand identity
- Increase trust and credibility in your brand, services and products
- Better engage your audience
- Establish thought leadership
- Secure your position in competitive marketing channels
- Generate qualified leads
- Increase meaningful customer engagement
To win in the B2B market, it takes more than creativity. To create the best content for your target audience, requires combining keen knowledge of your industry with a deep understanding of your business and its prospects.
But that’s not enough. As a dedicated content creation agency that specializes in helping businesses like yours market to other businesses, we use proven research tactics and align our findings with your business and marketing goals to create a holistic content strategy for each of your target audiences. That provides a sound framework for our team of writing experts to develop extremely targeted content that resonates with your target audiences and generates leads for your business.
At Elevation, our creative group of copywriters and content creators can see the bigger picture that is the entire B2B sales cycle and go beyond assembly-line content creation by employing a holistic, collaborative approach that’s unique to our content development agency and includes:
We gather insights about your business, industry and audience from a host of sources, including targeted surveys, content audits, industry reports, and more to create brand messaging that tells your firm’s story and ensures your organization stands out.
Elevation’s team of writers, includes top copywriters and content strategists, adept at using key data and interviews with subject matter experts to gain in-depth industry, business and market knowledge to craft the stories that capture and hold a reader’s attention and inspire them to take action.
Our writers act as your strategic business marketing partner to develop a library of the right content assets – e.g., white papers, blogs, social media posts, sales presentations, marketing content, website landing pages, ad copy, direct response copy, infographics, video scripts, etc.
Our B2B creative content team develops marketing and sales collateral that educates your prospects, shapes opinions about brands, products and services, and helps decision-makers feel confident they’re making considered decisions about crucial investments. Our years of experience has taught us that the most successful B2B content:
- Addresses real-world customer challenges
- Demonstrates that you understand the challenge and that your product/service offers a solution
- Uses language that is familiar without relying too much on jargon
- Uses language that is familiar without relying too much on jargon
- Showcases benefits, from the customer’s point of view, that set your product/service apart from competitors
- Uses relevant facts, data and third-party endorsements that inspire confidence
- Is thorough and scannable without being overly lengthy; a prospect’s time is valuable, too
- Links to complementary or more detailed content should the prospect desire to learn more
- Suits the asset type and delivery channel in length, tone and style – don’t buck the audience’s expectations
- Adheres precisely to the client’s brand and content guidelines, if they have them
- Is free of mistakes, ratholes, illogical arguments, misleading facts and irrelevant content
- Embraces SEO best practices so content can: 1) be discovered; and 2) drive traffic to desired locations
Our content creation goes beyond writing. As a full-service agency, we provide you with a team of content development experts that includes, content strategists and storytellers – e.g., copywriters, designers and videographers – all confident in marketing to the multi-member group of B2B decision makers and influencers across the entire, complex sales cycle.
- Copywriting, editing and copyediting
- Content strategy
- Content planning
- Thought leadership content development
- Influencer, audience identification
- Social media marketing and advertising content
- Email marketing
- Google advertising content
- Facebook advertising content
- LinkedIn advertising content
- Case studies, white papers, eBooks, articles, blog posts, online ads, videos, etc.