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The Ultimate Guide to B2B Branding: 10 Ways to Supercharge Your Branding Strategy

Updated April 3, 2023 Your B2B brand is a key foundational piece for your entire marketing strategy. Yet, even well-established B2B businesses may lose sight …

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What is a B2B Messaging Matrix? [and How to Use One]

Managing your brand’s messaging is a crucial aspect of your business’s marketing efforts. A messaging matrix provides your company with a solid foundation for building …

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5 Ideas To Create a Winning B2B Brand Voice

Research has shown that presenting a brand consistently across all platforms can increase revenue by 23%. It’s more than just a logo and color palette. …

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6 Steps for Creating a B2B Brand Story

Most of the time, B2B buyers are looking for solutions to complex problems. The B2B sales cycle is notoriously long and riddled with research. It’s …

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How to Infuse Empathy Into Your B2B Brand Story

Brand stories make B2B companies relatable. B2B purchases aren’t as emotionally driven as B2C purchases, injecting a sense of empathy and human-ness into your brand …

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What B2B Brands Can Learn from Sports Marketing

I don’t believe we’ve ever seen a time when there were so few sports being played in the world. So, what better time than the …

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Yes, Influencer Marketing is Right for B2B Organizations, Here’s Why

So far 2018 has shown marketing that it’s out with the old and in with the new in order to stay relevant. And with 73% …

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Here’s What Happens When Marketers don’t Research Competitors

One of the cornerstones of any solid marketing plan is competitive research. It’s not enough to merely compose a mission statement for your company, or …

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Customer Testimonials—Here’s What we can Learn from the Best

There’s a direct correlation between the rise in social media and the buying habits of millennials. Nearly half of this demographic say that social media …

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Where Humor Fits into B2B Marketing

While many B2B marketers would disagree, the general consensus seems to be that business-to-business marketing is rather dull. It is a fair point that it’s …

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