Innovation Archives | Elevation Marketing


The Value of Diverse Thinking in Developing a B2B Strategy

As the saying goes, a good idea doesn’t care where it comes from. But what if the people with whom you surround yourself come from …

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The Ultimate Criteria for Filtering Your Best B2B Innovation Concepts

Developing a pipeline of real, relevant and viable product, service or business model concepts is a business challenge that most B2B companies face every year. …

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Beyond the R&D team: 4 Open Innovation Processes that Fuel Fresh, Dynamic Results in B2B

The use of innovation for creating new products, services and business models is still in its infancy for many B2B companies. Of those companies that …

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4 Myths About Innovation in Business

Innovation has evolved in recent years from a “nice to have”–that a few elite organizations such as Apple and Google have truly championed–to an essential …

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What B2B Can Borrow from B2C for Successful Innovation

Although born in the world of consumer packaged goods (CPG) — and most often employed within the area of B2C — innovation is becoming increasingly …

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4 Characteristics that Foster Innovation in B2B Organizations

The gifted brand strategist (and one-time “Baddest Man on the Planet”) Mike Tyson once said, “Everyone has a plan until they get punched in the …

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6 Steps for B2B Companies to Innovate Better

Innovation is becoming increasingly more recognized (and essential) in the B2B world, yet many B2B companies don’t view themselves as particularly innovative. Additionally, leadership doesn’t …

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3 Reasons B2B Companies Should Consider Innovation

Recently, a study by McKinsey showed that 80% of CEOs think their current business model is at risk. On top of that, only 6% of …

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Big Data Fuels Product Innovation in Agribusiness

Using big data and predictive analytics are essential to product market growth in agribusiness and agricultural marketing. “You must always be able to predict what’s …

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