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Micro-content strategy

Revolutionizing B2B Technology Marketing: How Micro Content Can Boost Engagement and Drive Sales

In today’s digital age, creating valuable and informative micro content is key for B2B technology businesses looking to drive awareness and engage their target audience. …

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Trends Shaping B2B Technology Marketing in 2023

In 2023, consumer spending on devices is predicted to fall as recession fears intensify. Yet, for the B2B technology sector overall, spending on digital technologies …

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Best Strategies for a B2B Website Redesign

Who’s your No. 1 salesperson? Since most B2B buyers do online research well before they contact a salesperson—if they do at all—a good argument could …

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The Guide to Inbound Marketing for B2B SaaS Companies

Inbound marketing is essential for Software-as-a-Service companies (SaaS companies). The influx of competition has made it difficult to stand out, plus SaaS buyers often don’t …

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Optimizing the Sales Process for Hardware Technology

Purchasing hardware technology is a lengthy process for brands. There are often multiple stakeholders invested in the decision, and buyers must weigh the risks and …

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How B2B Hardware Buying Differs From Software Buying

The B2B buying journey is complex, even without factoring in the differences between buying hardware and software.  Modern B2B buyers are comfortable researching solutions on …

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How to Create Content for Every Stage of the SaaS Sales Funnel

The sales funnel is something every consumer goes through before they become a customer. Regardless of the industry or product, it consists of different stages …

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Hosting In-Person Events is a Key Marketing Strategy in the B2B Technology Sector

The B2B events industry is enormous. More than $300 billion is spent annually on B2B events incorporating nearly two million meetings and 251 million participants. …

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Group Analyzing Data

The Ultimate Guide to Marketing for SaaS Companies: 5 winning SaaS marketing strategies

Updated: January 23, 2023 It’s no secret that Software-as-a-Service and other cloud-based solutions are a growth industry no matter what the economic winds blow their …

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