Technology
Revolutionizing B2B Technology Marketing: How Micro Content Can Boost Engagement and Drive Sales
In today’s digital age, creating valuable and informative micro content is key for B2B technology businesses looking to drive awareness and engage their target audience. …
Trends Shaping B2B Technology Marketing in 2023
In 2023, consumer spending on devices is predicted to fall as recession fears intensify. Yet, for the B2B technology sector overall, spending on digital technologies …
Best Strategies for a B2B Website Redesign
Who’s your No. 1 salesperson? Since most B2B buyers do online research well before they contact a salesperson—if they do at all—a good argument could …
10 Tips from Top B2B Digital Marketing Companies
We looked at content from the best B2B digital marketing agencies worldwide and combined it with our own vast experience advising clients on B2B marketing, …
The Guide to Inbound Marketing for B2B SaaS Companies
Inbound marketing is essential for Software-as-a-Service companies (SaaS companies). The influx of competition has made it difficult to stand out, plus SaaS buyers often don’t …
Optimizing the Sales Process for Hardware Technology
Purchasing hardware technology is a lengthy process for brands. There are often multiple stakeholders invested in the decision, and buyers must weigh the risks and …
How B2B Hardware Buying Differs From Software Buying
The B2B buying journey is complex, even without factoring in the differences between buying hardware and software. Modern B2B buyers are comfortable researching solutions on …
How to Create Content for Every Stage of the SaaS Sales Funnel
The sales funnel is something every consumer goes through before they become a customer. Regardless of the industry or product, it consists of different stages …
Hosting In-Person Events is a Key Marketing Strategy in the B2B Technology Sector
The B2B events industry is enormous. More than $300 billion is spent annually on B2B events incorporating nearly two million meetings and 251 million participants. …
The Ultimate Guide to Marketing for SaaS Companies: 5 winning SaaS marketing strategies
Updated: January 23, 2023 It’s no secret that Software-as-a-Service and other cloud-based solutions are a growth industry no matter what the economic winds blow their …