Technology Archives | Elevation Marketing

Technology

Best Strategies for a B2B Website Redesign

Who’s your No. 1 salesperson? Since most B2B buyers do online research well before they contact a salesperson—if they do at all—a good argument could …

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The Guide to Inbound Marketing for B2B SaaS Companies

Inbound marketing is essential for Software-as-a-Service companies (SaaS companies). The influx of competition has made it difficult to stand out, plus SaaS buyers often don’t …

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Optimizing the Sales Process for Hardware Technology

Purchasing hardware technology is a lengthy process for brands. There are often multiple stakeholders invested in the decision, and buyers must weigh the risks and …

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How B2B Hardware Buying Differs From Software Buying

The B2B buying journey is complex, even without factoring in the differences between buying hardware and software.  Modern B2B buyers are comfortable researching solutions on …

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How to Create Content for Every Stage of the SaaS Sales Funnel

The sales funnel is something every consumer goes through before they become a customer. Regardless of the industry or product, it consists of different stages …

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Hosting In-Person Events is a Key Marketing Strategy in the B2B Technology Sector

The B2B events industry is enormous. More than $300 billion is spent annually on B2B events incorporating nearly two million meetings and 251 million participants. …

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How to Create a Well-Rounded Marketing Strategy for SaaS Companies

Software as a Service (SaaS) is a booming industry that rakes in more than $100 billion per year. And according to Statista, SaaS will only …

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How Tech Brands Can Use Customer Feedback to Improve Their ROI

For a long time, tech brands have measured their success based on their return on investment (ROI). However, while there are a number of analytics …

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Why Personalization is So Important in B2B Tech Marketing

83% of B2B marketers admit their biggest challenge is creating personalized content that resonates with individual prospects.  But what’s the big deal? Is personalization really …

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