There are diverse buying motivations, several stages to sales cycles, multiple verticals to cover and usually numerous stakeholders to satisfy. This complexity is what makes B2B media buying so challenging – and rewarding – when it’s done right.
At Elevation Marketing, our media team brings a proven process and vast experience in wholesale B2B media buying across all digital channels and traditional vehicles, driving costs down and impression volumes up to deliver qualified leads and the best possible marketing ROI. We believe a seamless, integrated experience across multiple channels and buyer journey touchpoints maximizes opportunities to reach B2B decision-makers with a consistent message in a hyper-competitive world.
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Contact Elevation today. You’ll love the results.
Cross-device Display
OLV/OTT/CTV/ATV
DAI/DLA/PLTV
PMP & Preferred
In-app Mobile
Rich Media
Retargeting
Geofencing
Google Ads
Microsoft Ads
Apple Search Ads
Microsoft Ads
Apple Search Ads
Streaming
Podcast
Companion Display
Podcast
Companion Display
SMS
App
Browser
CRM & marketing automation integrations
App
Browser
CRM & marketing automation integrations
Direct
Network
DSP Activations (RTB)
Network
DSP Activations (RTB)
Curated
High Impact
Takeover
High Impact
Takeover
LinkedIn
Meta (Facebook/Instagram)
X (Twitter)
Reddit
Organic Search & CRO
Owned, Earned & Shared Social
Partner/Reseller Enablement
Affiliate Enablement
Ratings, Reviews & Comparison
Owned, Earned & Shared Social
Partner/Reseller Enablement
Affiliate Enablement
Ratings, Reviews & Comparison
Print
Radio
TV
Outdoor
Transit
Direct Mail
Sponsorships
Events
Radio
TV
Outdoor
Transit
Direct Mail
Sponsorships
Events
Step into the fast lane of digital dominance with our unparalleled media buying services. Decode audience intent, maximize ROI and seize prime ad real estate in a heartbeat. We’ll work with you to find the right media mix to elevate your message, tell stories that sell and dominate the discourse.
As a B2B media buying agency, we know how to match the message to the media, nurturing prospects along the journey from discovery (top of funnel) to interested potential buyer (middle of funnel) to loyal customer (bottom of funnel). From top to bottom and across the entire media spectrum, we buy ads that leverage data-driven storytelling to advance your business priorities, which are always our north star guide.
With novel buyer insights derived from datasets that are complete and accurate, we implement an efficient media mix tailored to your business. Your brand comes to life in your target markets through direct advertising placements in traditional print and broadcast media fused with programmatic buying, real-time bidding, social media, mobile device optimization and paid search (pay-per-click) activities to heighten awareness and generate leads.
Media buying decisions – type, frequency, timing, cost – are guided by data for a single source of truth and measurable results. Our holistic and agile approach blankets your target audience with unified messaging while allowing for quick adaptations to changes in buyer behavior.
While some media buying agencies will optimize your media mix via trial and error, our innovative team leans on a proven process that features established best practices combined with a data-centered approach and cutting-edge software, including AI (artificial intelligence) tools for enhanced targeting and efficiency.
We believe building institutional knowledge is vital for sustained excellence. At Elevation, we’ve got a dedicated media team with years of experience in B2B media buying in every format, at your service. We take the time to rigorously research your ideal buyers. We know what works and what doesn’t—and where to invest your precious advertising dollars to deliver predictable outcomes.
- Media placement opportunities
- RFP and negotiations
- Adaptive bid strategy
- Ad operations
- Campaign management
- Campaign and revenue attribution
- Analysis and optimization
We never stop tweaking, optimizing and monitoring advertising campaign performance to achieve the best possible results. Through advanced analytics and reporting, you’ll see exactly how your B2B media is performing against established benchmarks, along with any changes that can maximize your ROI.
Let Elevation Marketing’s B2B media buying services get your key messages and narratives in front of the right people at the best times in their favorite places—and funnel more customers into your sales pipeline.
In a saturated digital environment, cutting through the noise is the ultimate challenge. We sculpt the perfect media mix, delivering standout brand messages and stories through the right channels, at the perfect moments.
Frequently Asked Questions
What is B2B media buying?
B2B media buying is the process of purchasing advertising placements across digital and traditional channels. It may include paid social, search, programmatic, audio and print. A media buyer manages rates, platforms, budgets and performance to help campaigns reach the right business audiences.
Related case study: PointClickCare: Supporting Market Expansion with Smarter Paid Media
What does a B2B paid media agency do?
A B2B paid media agency plans and manages campaigns across channels such as LinkedIn, Google Ads and programmatic display. Services may include audience targeting, media placement, creative testing, bid management and reporting. The agency should connect campaign performance to qualified leads, pipeline and revenue.
What is B2B paid social advertising?
B2B paid social advertising uses sponsored content to reach business audiences on platforms such as LinkedIn, Meta and X. Campaigns can target users by job role, industry, company size and interests. Paid social can support brand awareness, lead generation, retargeting and account-based marketing.
How do LinkedIn Ads work for B2B marketing?
LinkedIn Ads help B2B marketers reach audiences using professional criteria such as industry, company, job function and seniority. Available formats include sponsored content, video, lead generation forms and message ads. The right format depends on your audience, campaign goal and stage in the buying journey.
How do Google Ads work for B2B companies?
Google Ads help B2B companies reach people searching for relevant products, services or information. Campaigns may include search, display and remarketing ads. Effective programs use focused keywords, clear audience targeting, relevant landing pages and regular optimization to improve lead quality and control spending.
What is account-based advertising?
Account-based advertising directs paid media toward a defined list of target companies. Campaigns may use matched audiences, firmographic filters and IP-based targeting to reach people at those accounts. This approach helps align advertising with an existing account-based marketing or sales strategy.
Related case study: Riverbed: Supercharging B2B Lead Gen with Hybrid-ABM