Validation and discovery power business growth.
In a time of data-driven decisions made by B2B buyers and sellers, uncertainty is an unnecessary business risk. Fortunately, you don’t need to settle for a lack of clarity or assumptions. By leveraging scientific methods in B2B research, we generate the data that empowers us to deliver answers to your most critical business questions.
Having data you can trust can be the difference between goals met and goals missed. Relevant information eliminates subjectivity, focuses your marketing efforts on the right audiences, provides direction on what to say, when and how to say it, and how to tailor messaging to the real-time needs of all your audience segments.
When customer data is incomplete, marketers are limited in the depth and breadth of insights we can extract from the data to inform campaign decisions. If you don’t have your finger on the pulse of your audience, you’re missing opportunities to differentiate and resonate with your buyers in meaningful ways that drive opportunities for your business.
Our digital-first, data-driven approach facilitates your measurable and sustainable outcomes on the strength of research methodologies and systems that are proven, applied by experts using cutting-edge data-collection and analysis technology.
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Reaching your potential means reaching hidden buyers.
We are seasoned B2B market research veterans who specialize in investigating and profiling B2B audiences around the globe comprised of people who are difficult to reach and influence. Our findings will position you to stand out from your competitors and meet your buyers where they are, allowing you to reach new business heights.
If you’re ready to start making yours more informed with research, contact us today.
Innovative B2B market research services.
When your organization sees or seeks new business opportunities or faces threats from market shifts and competitors, your management and marketing functions require superior business intelligence. Our agency’s comprehensive research capabilities deliver actionable insights for times of promise and peril. We equip you with the knowledge to capitalize on openings and avoid costly mistakes.
|Buyer Research||Marketing Strategy Research||Products & Services Research||Sales Enablement Research|
|Customer experiences||Data-driven research and data mining||Go-to-market (GTM) strategy and planning||New business opportunities|
|Customer satisfaction||Comprehensive brand research||Testing of concepts||Competitors and overall landscape|
|Buyer personas, Ideal Customer Profile (ICP)||Testing of strategic messaging||Market opportunities and challenges||Channels|
|Purchasing criteria and priorities||Partnerships||Conjoint analysis quantitative research||Sales attrition/churn|
|User personas||Thought leadership support and execution|
Elevation Marketing research powers strategy and planning, campaign tactics, business consultancy and thought leadership for B2B organizations that are committed to innovation as a defining practice. In the face of challenges ranging from disrupted supply chains and labor market shifts to impacts from rapid technological advances and evolving public perceptions, our work exploring the changing priorities of businesses and customers has facilitated many decisions based on a rich, broad and deep understanding of key B2B audiences.
A B2B market research agency with superior methods.
Better business outcomes through process and technology innovation.
Business intelligence that your marketing and sales programs can thrive on—it’s within your reach. Whether you want focus groups and in-depth consultations or qualitative interviews and sweeping surveys, our systematic approach to B2B market research will elevate your company’s ability to capture and leverage the data and insights that empower industry leaders to separate from the pack.
If you want to know a market, company or buyer like you were the author of their stories, you want an agency with an established record in end-to-end B2B market research. We uncover insights that call for clear action and strategic guidance that drives business transformation. Our agency offers a full suite of B2B research and consulting services with a strong track record showing success.
Online and Offline Communities
Our research process centers on connecting with the right people on the right topics at the right times. Curating online and offline communities comprised of leaders in similar roles across different disciplines and functions enables our researchers to ask probing questions, cull feedback and simplify complex business problems with potent solutions.
When your goals call for deep expertise, we get to the bottom of things. Depending on the situation, we coordinate and operationalize 1-on-1 interviews or expert panels with seasoned industry veterans, trailblazers and rising stars in their fields. Your specifications determine the custom sourcing and arrangement for each expert engagement.
Capitalize on end-to-end global survey capabilities that can go as wide or as deep as your priorities dictate. Hear from purchasing decision-makers spanning the gamut of your target audience for a full and detailed picture of your challenge or opportunity. Whether your priorities call for a shotgun or laser approach, online or on location, our surveys capture and quantify what you need to know most.
Customized Quantitative-Qualitative Hybrids
Sometimes a combo hits hardest. Complex situations often call for different mixes of quantitative and qualitative methodologies applied to one audience or population. In these cases, we conduct 1-on-1 interviews that generate responses used to make a highly informed survey that can be easily scaled up based on initial findings, then tested again at scale. You get more bang for your buck by following up with individual respondents for further details that can enlighten and energize your business with new knowledge.
Turning insights into action: the power of informed decision-making
We do more than research. We provide strategy and action plans.
Every project ends with findings that include a takeaway strategy and action plan. It could feature a branding adjustment such as a redirection in visual identity, a shift in strategic messaging, an experimental sales campaign with novel tactics, a product or service recommendation, or perhaps a new angle for your go-to-market strategy. Whatever your business priorities are, our research provides clear options for moving them forward.
The business edge: why research insights are paramount
The most effective marketing starts with deep insights
Advantageous business knowledge comes from market research companies that deliver valuable insights into market trends, competitors, brand perception and customer behavior. The results for clients, however, vary wildly in quality. Our premiere research agency capitalizes on B2B companies’ unique sales cycles, marketing rhythms, customer challenges and market channels.
A winning team of market researchers needs a profound understanding of B2B target markets, channels, audience segmentation and industry drivers. They must know the right questions and whom to ask, always leveraging the nuances of B2B purchasing drivers.
Tailored data, elevated insights: B2B research redefined
Research designed by data to your specifications
Elevation’s exclusively B2B market research services feature large-scale quantitative surveys, deep-diving qualitative interviews, long-term consultative relationships and modular offerings that can be customized to meet your exact criteria.
Numbered insights: the power of quantitative analysis
Quantitative analysis puts numbers on insights
Doing the homework shows where you stand—and if you’re about to fall, it shows you where and why, so you can avoid stumbles and tumbles. The findings may indicate that your new product or service is right on target with room to grow. On the flip side, you may find that your offerings don’t align with your customer’s needs, or that your industry is abuzz about Subject-A when your messaging addresses Subject-B. The feedback may be mostly positive or negative, but it’s beneficial either way and always comes with our expert guidance.
Where quality data meets actionable insights
Good data is vital for marketing powered by buyer knowledge
Elevation Marketing believes that data-centered research—comprehensive or more targeted to supplement existing client research—is the foundation of successful marketing in the digital age.
Rich, accurate data makes for the most impactful research insights. We generate data of the highest quality by pairing proven research methodologies with cutting-edge software in the hands of experienced researchers. By marrying comprehensive analysis with deep expertise in survey development, interview techniques and auditing, we deliver advantageous insights and ensure you get the best return on your marketing investment—but it’s not just the data. It’s what we do with it to get at insights and truths that form the backbone of our programs and decisions.
Ready to see how an innovative B2B market research agency can advance your business priorities?
Informed insights that advance business priorities.
Our comprehensive B2B research services include:
Elevation constructs a rock-solid strategic foundation and integrated marketing strategies grounded in data and insights that form the building blocks of business success.
Research is vital for both new and established companies.
Knowledge underpins success in exploring new markets, taking products to new audiences, testing messaging and understanding the most effective ways for approaching lesser-known audiences. For launching a new product, company or brand (or refreshing a brand), research is also invaluable in understanding customer needs, challenges and preferences, as well as the market and competitive landscape. The more aligned you are with your customers’ thinking and the more informed you are on business conditions, the more successful you’ll be.
An established B2B market research agency like ours can use research to validate whether your brand and offerings are still performing as expected, surface any discrepancies in perception and uncover early signs of negative market trends, competitive inroads or customer dissatisfaction. That validation work can also yield more knowledge of value. Even when company leaders understand their market, insights gleaned from good research can spark creative and innovative product, service and marketing ideas that may never have been explored otherwise—and that’s money left on the table if you skip the research or do it wrong.
Qualitative research forms that suit your needs.
Qualitative research includes activities such as interviews, audits and field observations.
When conducting interviews, it’s important to get a variety of perspectives from employees, customers, prospects and detractors. The latter are often overlooked, but they shouldn’t be. Ex-customers have already rocked the boat and they are usually open to telling you honestly why they’ve chosen not to do business with you anymore. Interviews with multiple audiences are a great source of information on what’s working and what isn’t.
Don’t guess your way through a competitive market. Audit your business.
Audits can focus on any number of areas, from the industry and market to public relations, messaging, marketing collateral and websites. They illuminate gaps between what you are projecting into the market and what you really want to be putting out there. Competitive research clarifies where you stand in relation to others offering similar products or services. Whatever your resources and business goals, we find the right research lines to shoot, score and win.
Examples of the kinds of audits we perform at both the organizational and marketing levels include:
We can customize these core audits to identify areas for improvement or design a new one built precisely to your company’s unique circumstances.