Data Analytics
6 Ways to Boost Your B2B Marketing Strategy in 2022
In a post-pandemic world, B2B customers’ expectations have forever changed. If there is nothing else you do in 2022 except ensure your online channels tell …
The Ultimate Guide to Hiring a Strong B2B Marketing Agency
Typically, when we talk to business to business (B2B) customers, there is the marketing problem and there is the business problem. So, if you’re trying …
How to Use Customer Data to Strengthen Your B2B ABM Strategy
The COVID-19 pandemic accelerated the adoption of account-based marketing (ABM) from 77% in 2019 to over 94% in 2020. That trend is probably not going …
Drive Your Marketing Decisions with A/B Testing
A/B testing is a scientific method of comparing the performance of two different versions of a marketing campaign and using the results to improve your …
Data Quality Can Make or Break Your B2B eCommerce Business
Data is key to B2B businesses. It drives all business operations. And if you’re selling online, data quality is critical to your eCommerce success. It …