A powerful brand can pave the way to predictable marketing outcomes, but it has a difficult job in connecting with its audience, resonating emotionally and rationally, then motivating action. To differentiate a business, the brand must stand out in its market enough to be easily recalled by customers and potential customers, including when the market changes over time.
The best brands tell the best stories. Brands win with storytelling that’s impactful because it’s authentic. We build winning brands using insights derived from behavioral science and best-in-class research, technology and data. Branding at the highest level is perception engineering built on data-driven storytelling that reliably connects businesses to people.
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Contact Elevation today. You’ll love the results.
Distilling the essence of your company into potent storytelling and messaging allows us to crystallize your brand in the hearts and minds of your ideal buyers, so they feel an affinity for your company even as the brand evolves and grows organically with market changes. We utilize primary research and AI-powered platforms to reveal perceptions of your brand, stated and unstated audience needs, and data-backed insights that we craft memorable experiences around. The latest AI technology quantifies customer decision-making psychology and turns it into highly accurate business metrics that we use to tell impactful brand stories and form growth tactics.
We translate the knowledge gained from technology and research into narratives, expressions and brands that command attention and motivate action.
As a global B2B branding agency serving clients across diverse geographies, verticals and industries, Elevation Marketing has more than two decades of experience capturing and leveraging data to develop compelling brand strategies and positioning that engage multinational and cross-functional audiences.
Very few B2B branding agencies have such an extensive track record of empowering clients to discover the core truths of their brand and value proposition, and how their brand connects with target audiences. When partnering with a B2B branding company like Elevation Marketing, you can rely on us to dig deep into your organizational culture, the markets you serve, the views both buyers and employees have about your offerings and more.
Insights over assumptions.
Actionable data is always more reliable than assumptions and experience. Powering our brand strategies, Elevation pairs our understanding of your business with insights gleaned from your competition’s positioning, market and industry trends and the stated and unstated needs of your audience. These data-driven insights are the backbone of brand strategies, architecture, positioning and designs that disrupt markets and motivate change.
An adaptable B2B branding process
We adapt our agile, data-designed B2B branding to changes in markets, industries and technologies by building on proven foundational B2B marketing pillars, including research, data analysis, insights, immersion, articulation and visualization, strategy formulation, tactics, building and launching campaigns, execution, measuring results, reviews and refinement.
B2B branding for a new era of data-led marketing
We harvest the right data from the best sources using the most advanced digital tools, systems and processes available, analyzing the rich troves of data to gain potent new insights that inform branding decisions and narratives. Using powerful new AI technology, we unlock the hidden dynamics and emotions driving customer behaviors, systematically scoring their thought patterns into numbers that we track. These innovations allow us to precisely identify optimal branding opportunities, including pinpointing the exact pain points and business needs on which your customers base their buying decisions.
The Results?
Our high-tech branding elevates audience engagement, builds customer loyalty and powers revenue growth.
- Crafting and establishing new brands
- Overall brand strategy
- Brand architecture / hierarchy
- Repositioning / brand refresh
- Launching new offerings (products or services)
- Brand experience innovation
- Naming and identity branding development
- Demographic readiness analysis
- Brand equity research
- Product branding strategy
- User behavior research
- Logo and visual identity design
- Brand messaging creation
- Go-to-market (GTM) strategy
- Merging brands
Companies with a strong identity know what makes their brand different. Winning brands use their differentiators to tell a story that sticks. Your brand is your connection and commitment to your customers and the world. A memorable brand is far more than just a collection of defining features like name, logo, positioning, colors, fonts and slogans. Your brand is your identity that continuously reflects who you are as an organization, even where your people are not present. It’s a fundamental driver of how your customers and prospects perceive your business.
Our branding aficionados collaborate closely with organizations worldwide to discover precisely what makes them valuable and unique. We then capitalize on this new knowledge to craft compelling, commercially consequential stories and messages.
Approximately
200%
more measurable brand awareness is earned by B2B brands that connect with their buyers on an emotional level compared to marketers who message about business or functional value.
Source: Forrester Research
52%
of B2B buyers say they
are “definitely” more
likely to buy from a brand once they have read the brand’s content.
Source: MarketingCharts
64%
of people cite shared values as the main reason they have a relationship with a brand.
Source: McKinsey & Company
Top-tier brands aren’t just conjured out of thin air. They’re engineered from the ground up, molded by the distinct advantages of the company itself, and fine-tuned by a deep dive into audience data. In the B2B branding agency space, our team has some of the industry’s sharpest minds orchestrating these brand strategies. When you partner with us, we construct a brand identity that’s as savvy as it is effective. Using highly tailored messaging and targeted storytelling that moves at the speed of digital technology, we forge memorable brands that earn loyal customers.
How research and strategic planning led to a successful brand unification and launch.
Market research, competitive audit and stakeholder interviews reveal opportunity to revamp brand to resonate with banks and consumers
SaaS provider requires help branding and marketing its service offerings as an integrated and configurable risk management solution.
Proven methodologies for crafting world-class branded stories and messages.
Uncompromising marketing research empowers our creatives to capture and convey your brand’s essential value, bringing it to life in memorable ways that motivate audience action. Using a creative process that blends best practices and innovation, behavioral science and raw creative talent, our branding strategists and creatives take a deep dive into your company, industry, competitors, brand positioning and sentiment in a comprehensive brand analysis.
Deep knowledge of your business allows our virtuoso creatives to innovate a breakthrough brand voice, brand image and visual style that differentiate your brand to transcend B2B challenges.
In a B2B environment, market dynamics and buyer habits can change suddenly and drastically. This volatility directly impacts sales, sometimes even dramatically shortening the lifecycle of a product or service. To counterbalance such swings and keep a steady stream of sales through market fluctuations, you need a B2B branding agency to build and maintain a consistent brand identity that speaks to your target audience, embedding your company’s story in their hearts and minds.
Finely crafted narratives and messaging grounded in buyer knowledge determine whether your brand connects with buyers emotionally and rationally or gets forgotten. Many brands fall flat because they rely too much on their products and services or technology and data to distinguish them in a crowded and constantly changing marketplace.
Buyers’ priorities will change over time. Instead of trying to adapt your brand story or launch new ones that compete against each other, build a brand that’s dynamic and flexible enough to mature while using rich, accurate data for personalized messaging and storytelling. By combining in-depth research, martech and data with a proven structure and process for developing an unforgettable brand story, you can reach your target audience, motivate action and earn loyalty.
Our systematic approach to branding empowers you to adapt your organizational identity to meet new opportunities and challenges as the market shifts and evolves.
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