Event Archives | Elevation Marketing


Boosting ROI for Virtual Events: Post-Event Strategies

During the initial wave of coronavirus lockdowns in the United States, companies had to quickly adapt. This meant going virtual—not just with their offices, but …

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Boosting ROI for Virtual Events: Marketing Strategies to Succeed During the Event

Virtual events are the way of the future, and it’s not just because of the novel coronavirus pandemic. That may have been the thing that …

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Boosting ROI for Virtual Events: 5 Pre-Event Marketing Strategies

85% of company leadership thought in-person events were essential to their company’s success. Then, 2020 came and flipped that idea on its head. As the …

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How Virtual Events Can Drive Revenue for B2B Companies

In-person events, one of the most valuable B2B selling channels, have evaporated almost overnight due to the pandemic forcing most businesses to operate remotely. B2B …

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5 Best Practices for Hosting Online Virtual Events for B2B Brands

The world has changed dramatically in the past few months. At the start of 2020, we had no second thoughts about meeting up with friends …

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Top Event Follow-Up Strategies for B2B Companies

The days after a big event that you’ve been planning and preparing for months for can feel flat, but this is the time when your …

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What Opportunities Does Experiential Marketing Offer B2B Brands?

Anyone who’s familiar with experiential marketing as a tactic might think of it as more of a B2C method — casting a wide net to …

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4 Reasons Why You Should Hire an Agency to Plan Your Next Trade Show Exhibit

Trade shows are an exciting event in the business calendar. They give you a chance to get out of the office and mingle with real-life …

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The Dirty Dozen: 12 Event Marketing Strategy Killers and How to Fix Them

Few events sell themselves, which makes the event marketers job necessary, and sometimes challenging. In order to make your event a success, you should consider …

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How to Lead the Pack in B2B Video Streaming

Live video streaming is becoming increasingly popular for B2B lead generation, and for good reason. First of all, 82% of prospects reported that they prefer …

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