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Marketing technology is essential to B2B marketing.

Intro to Martech: What You Need to Know About Marketing Tech to Get the Best Results

Marketing technology (martech) has become an essential part of the B2B marketing landscape in recent years, enabling businesses to automate and optimize their marketing activities …

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understanding and optimizing

How to Use B2B Programmatic Benchmarks: Understanding and Optimizing Campaign Success

If you’re using B2B programmatic advertising in your business, it’s important to measure the success of your campaign efforts against benchmarks. Doing so provides a …

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b2b programmatic advertising 101

B2B Programmatic Advertising 101: How to Reach Your Target Audience

B2B programmatic advertising is an increasingly popular means for businesses to reach other businesses with targeted advertising messages, using advanced technology and data analysis to …

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6 pillars effective digital-first marketing

6 Pillars of an Effective Digital-First Marketing Strategy for B2B

Digital-first experiences are becoming increasingly important in B2B marketing as more and more business buyers are turning to digital channels to research and make purchasing …

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6 Ways to Boost Your B2B Marketing Strategy in 2022

In a post-pandemic world, B2B customers’ expectations have forever changed. If there is nothing else you do in 2022 except ensure your online channels tell …

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Best Strategies for a B2B Website Redesign

Who’s your No. 1 salesperson? Since most B2B buyers do online research well before they contact a salesperson—if they do at all—a good argument could …

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Data Quality Can Make or Break Your B2B eCommerce Business

Data is key to B2B businesses. It drives all business operations. And if you’re selling online, data quality is critical to your eCommerce success. It …

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