Email Marketing Archives | elevationb2b.com

Email Marketing

Avoid These 26 Common Email Marketing Mistakes

There’s no better, faster or cheaper way to communicate with B2B buyers...

Email Marketing

B2B Email Marketing: 5 Best Practices to Supercharge Your Strategy

Email has been a staple of B2B marketers for decades. It’s a...

Email Marketing Food and Beverage Social

How B2B Food Brands Can Use Email Marketing to Stay Connected With Buyers

Despite the ubiquity of social media, email marketing remains one of the...

Email Marketing

Apple's New Mail Privacy Protection: How to Prepare Your B2B Email Marketing Strategy

In early June, Apple sent shockwaves through when they announced their new...

Blog Email Marketing

5 Essentials To Boost Marketing Email Conversions

The Anatomy of a Successful Sales Follow Up Email

So, you’ve already done the hard part. You’ve made contact with a potential customer and told them everything they need to know about your product or service. You’ve done your best to convince them that it’s the hottest thing on the market and that they simply cannot live without it. These days though, your best competitors are just one google search and mouse-click away. And the most likely place for them to orientate (and re-orientate) is online – and if marketing is on full steam, they are using several good lead generation tools for automating and optimizing the lead capture part of the customer journey. But automation isn’t the whole story. Actually, your story and content & follow up strategy must come before you can automate any of it. So we have a challenge.

Even if you gave the sales pitch of your lifetime, there are many reasons why a potential customer won’t purchase your product or service on the spot. Sometimes the person you’re selling to isn’t the final decision maker. Or, maybe they’re shopping around, and you’re the first person they’ve talked to. In many cases, you’re going to have to get the customer’s attention, again, with a carefully crafted sales follow up email.