Manufacturing Archives | Elevation Marketing


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Killer Content Marketing Tips for Manufacturing Companies

For decades, B2B (business to business) manufacturing marketing has revolved around the same three concepts— tradeshow lead generation, sales cold calls and networking/relationship selling. While …

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How B2B Manufacturers Can Build Powerful Audience Personas

Successful marketing campaigns target the right people at the right time with the right message. They resonate with a specific group of people who are …

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How Tool Manufacturers Can Leverage Innovation to Stay Ahead of the Competition

Tool manufacturers face fierce competition. New products are created almost every day, and the changing needs of buyers means they have to regularly pivot to …

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B2B Manufacturers: Here’s How to Create Stronger Customer Relationships

The cost of acquiring new customers is considerably higher than retaining existing ones – six or seven times more, to put a number on it. …

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Manufacturers – Here’s How to Optimize Your Website to Get More Sales

Many manufacturers don’t understand the full potential of their website. They tend to get comfortable with their regular roster of clients and rely on referrals …

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How Manufacturers Should use Recruitment Marketing to Attract Top Talent

The manufacturing industry is booming, so say the statistics. It’s at its highest point since 1995, having added 327,000 new jobs in 2017 and having …

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3 Things Manufacturers Can Learn from B2C Marketers

B2B manufacturers are a diverse group. These companies exist throughout the world, producing goods for local markets like automotive parts, pharmaceuticals, and appliances. Then there …

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How B2B Companies Can Boost Their SEO

Along with social media and content, SEO is one of the three pillars of digital marketing. This has been the case for well over a …

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Manufacturing Marketing Best Practices for 2019

One of the principal ways in which the manufacturing industry differs from your typical consumer-facing business is in customer acquisition. B2C industries typically implement diverse …

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Everything Marketers Need to Know About Industry 4.0

One of the most reliable things about the marketing industry is the new and catchy buzz terms that appear with the roll-out of each year’s …

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