But it also introduces complex challenges in the process of leveraging marketing analysis and attribution. As a leading digital-first ad agency and analytics solutions provider, Elevation understands how the complexities of digital tools and software systems can make it difficult to extract clear, actionable insights—especially when you’re dealing with diverse data sets across a wide spectrum of channels, platforms and campaigns.
We specialize in simplifying the complex, distilling potent insights from data, then crystallizing them into strategies and tactics that produce quantified success. Even if your brand has an array of disparate programs and tools deployed all at once, Elevation’s B2B marketing analytics services can unify and streamline the process to advance your business priorities.
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As marketing becomes even more data-centric, analytics serve as your brand’s map and compass. As a seasoned B2B marketing analytics agency, Elevation equips your business to understand what’s working, what isn’t, and where to direct your resources for maximum ROI—your hidden treasure. Our solution includes the implementation of predictive marketing analytics to forecast future trends, informing your strategic decisions and preparing your brand for what’s next.
Beyond merely tracking performance metrics, we turn marketing analytics into a goldmine of opportunities, finding patterns and connections in past performance by simultaneously looking forward. Your results? Novel insights you can operationalize, shaping your future content creation and customer engagement strategies.
Is your business looking to grow through digital transformation or by leveling up your data analytics game? Whether it’s dissecting marketing campaign performance, understanding customer behavior or scrutinizing sales funnel metrics, Elevation’s digital analytics services encompass the full spectrum of B2B marketing analytics.
- Data Collection & Management: We diligently track and manage a vast array of data from web traffic, organic SEO, PPC/SEM, product data, social media engagement, lead generation, conversion goals and sales data, to customer/user behavior.
- Performance Analysis & Reporting: Our analytics dashboard offers a bird's eye view of your marketing initiatives. We provide in-depth web analytics services, scrutinizing SEO analytics, Google analytics, content analytics, product analytics, lead generation analytics and more.
- Customer Analytics: Delving into your customers’ behaviors and journeys, we provide valuable insights into user engagement and performance across all touchpoints.
- Predictive Analytics & Forecasting: Our implementation of predictive analytics forecasts future trends and informs your strategic decision-making process.
- Sales Funnel & Conversion Analysis: We track and analyze your sales data, conversion goals and event completions to optimize your sales funnel's performance.
- Attribution Modeling & ROI Analysis: Our experts perform attribution modeling to understand the contribution of different channels to your success and provide clear ROI analysis.
At Elevation, we adopt a holistic, custom approach to cater to your specific data analytics needs. Beginning with a comprehensive audit of your existing data landscape, we identify gaps and potential areas for improvement. From there, we harness the power of state-of-the-art tools and software to streamline data collection and analysis. After the implementation phase, we refine your data into clear, actionable insights that inform strategic recommendations.
We are firm believers in continuous learning and refinement. Our data analytics team closely monitors performance, iterating on our strategies based on insights gained. With Elevation, it’s not just about data—it’s about transforming data into a strategic asset that bestows competitive advantages and drives tangible growth for your business.
When you work with Elevation, you’re not just opting for a big data service, you’re partnering with seasoned B2B marketing professionals who specialize in data analysis. We pride ourselves on our ability to transform complex datasets into meaningful, actionable insights that run the gamut from golden opportunity to perilous pitfall.
We’re not just number crunchers, we’re data linguists with high business acumen. Collectively, we have decades of experience working across industries, disciplines and borders. During that time, we’ve honed our process and methods, adding the best marketing innovations along the way. Unlike your run-of-the-mill ad agency, we don’t stop at data collection. Our geeks go the extra mile to understand and clearly communicate the implications of these insights to our clients in plain English, not tech speak.
At Elevation, we understand that every client’s analytics needs are unique, and we adapt our strategies to align with these specific needs and market dynamics. We provide tailored data solutions that optimize your specific marketing efforts, taking a results-driven approach that prioritizes measurable outcomes through highly accurate measurement and attribution. Our fluency in the language of business allows us to comprehend the intricate needs of our clients in terms of marketing attribution—providing valuable business intelligence and novel insights into which tactics are driving conversions and sales, and which ones need to be reevaluated.
We’ve been in the B2B marketing data business since its inception, and we firmly believe in security, transparency and privacy, ensuring that our clients own and have visibility into their data. It’s your business, after all. This commitment to secure openness means that we all operate from the same page, paving the way for constructive conversations around optimizations, risks and opportunities.