Channel Marketing Archives | Elevation Marketing

Channel Marketing

Effective Strategies for Successful B2B Channel Marketing

The B2B buying journey is complex. Back in 2019, Gartner’s modern buying journey revealed that B2B buyers find new vendors, products, and services via a …

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Boost Channel Partner Marketing With Online Training

Training and education are of most importance when it comes to building a profitable channel partner program. Channel partners provide companies with an expanded opportunity …

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Channel Sales Enablement: A New Sales Model for the Modern Buyer

Disruptive technologies are turning up the competitive pressure on B2B companies, pushing them to reevaluate channel business models for selling to the modern buyer. With …

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The Definitive Guide to B2B Marketing Analytics for Increasing Conversions

If you want to increase your conversion rate, it’s vital to watch your analytics closely. You will find helpful data and insights that can transform …

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Multichannel vs Omnichannel Marketing [INFOGRAPHIC]

Looking for the perfect marketing strategy mix? We put together a great infographic on multi-channel marketing and what your integrated marketing agency should be doing …

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How To Rise Above The Challenges Of Cross-Channel Marketing

Through my research, I noticed many individuals are using the terms cross-channel marketing and multi-channel marketing interchangeably, when in reality, they are two different concepts.

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Mobile vs. Desktop: Getting The Right Prescription For B2B sales

The typical B2B buyer is changing; are you changing too? In order to keep up with the evolving market, its necessary to investigate new methods …

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Refresh Your Channel Marketing Strategy with Social Media

How do You Know If Social Media Makes Sense for Your VAR Marketing? Begin by asking yourself these key questions.

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How To Use Channel Marketing to Promote Your Next Event

Event Marketing is one of the most impactful and wide-reaching lead generation tools. Marketing events offer a simple way to meet your target audience face-to-face, …

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Risks And Rewards Of Partner Marketing

Are you looking to drive revenue in your company? If so, you’ve most likely considered the possibility of partner marketing. These lucrative relationships allow third-party …

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