Even before the age of generative AI (GenAI), thought leadership has become...
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READ MOREIn B2B marketing, media planning requires a holistic strategy that aligns with...
READ MOREThe B2B buying journey is complex. Back in 2019, Gartner’s modern buying...
READ MORETraining and education are of most importance when it comes to building...
READ MOREDisruptive technologies are turning up the competitive pressure on B2B companies, pushing...
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READ MORELooking for the perfect marketing strategy mix? We put together a great infographic on multi-channel marketing and what your integrated marketing agency should be doing for you.
READ MOREThrough my research, I noticed many individuals are using the terms cross-channel marketing and multi-channel marketing interchangeably, when in reality, they are two different concepts.
READ MOREThe typical B2B buyer is changing; are you changing too? In order to keep up with the evolving market, its necessary to investigate new methods of contacting your customers. Instead of face-to-face sales pitches or cold calls, more and more businesses are reaching their clients via website or mobile app. The ideal B2B sales strategy contains a mixture of both mobile and desktop elements, so you should consider the differences between these two mediums in your B2B sales cycle.
READ MOREHow do You Know If Social Media Makes Sense for Your VAR Marketing?
Begin by asking yourself these key questions. READ MOREEvent Marketing is one of the most impactful and wide-reaching lead generation tools. Marketing events offer a simple way to meet your target audience face-to-face, introduce new branding or display product demos — but turnout is key.
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