Channel Marketing

The B2B buying journey is complex. Back in 2019, Gartner’s modern buying...

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Training and education are of most importance when it comes to building...

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Disruptive technologies are turning up the competitive pressure on B2B companies, pushing...

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Looking for the perfect marketing strategy mix? We put together a great infographic on multi-channel marketing and what your integrated marketing agency should be doing for you.

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Through my research, I noticed many individuals are using the terms cross-channel marketing and multi-channel marketing interchangeably, when in reality, they are two different concepts.

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The typical B2B buyer is changing; are you changing too? In order to keep up with the evolving market, its necessary to investigate new methods of contacting your customers. Instead of face-to-face sales pitches or cold calls, more and more businesses are reaching their clients via website or mobile app. The ideal B2B sales strategy contains a mixture of both mobile and desktop elements, so you should consider the differences between these two mediums in your B2B sales cycle.

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How do You Know If Social Media Makes Sense for Your VAR Marketing?

Begin by asking yourself these key questions.

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Event Marketing is one of the most impactful and wide-reaching lead generation tools. Marketing events offer a simple way to meet your target audience face-to-face, introduce new branding or display product demos — but turnout is key.

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Are you looking to drive revenue in your company? If so, you’ve...

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Most times when I am investigating a topic of interest I start...

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