B2B technology products and services evolve quickly as developers respond to continual sales pressure and industry disruption. Product lifecycles tend to be short, and technology companies rely on quick-turn marketing to stay ahead of competitors. This speed and uncertainty make marketing for the tech sector exciting and challenging. To win big, your company needs a B2B tech marketing agency that combines deep tech marketing experience and proven systems with innovative approaches and state-of-the-art martech.
Elevation Marketing offers tech-tailored services that span the B2B technology marketing agency spectrum, from ABM, analytics and attribution to videos and websites. Our record of success includes designing and executing omnichannel marketing campaigns for global enterprises and small and medium-sized businesses (SMBs). The Elevation advantage in B2B tech marketing includes:
Industry Expertise: Our B2B tech marketing specialists understand your unique challenges and opportunities in the tech sector. Whether it’s complex product messaging, a rapidly evolving market or long sales cycles, we’ve dealt with it and delivered predictable outcomes.
Targeted Strategies: Bolstered by high-quality data and actionable insights, we craft customized marketing strategies that resonate with decision-makers in the tech industry. We’ve been planning B2B tech marketing campaigns for almost 30 years, and we never stop improving.
Technical Knowledge: Our agency’s deep knowledge of tech products and services ensures accurate and compelling messaging. Our world-class content team excels at distilling the essence of complex technical information into clear, persuasive content.
Network Know-how: We leverage industry-specific networks and platforms to reach the right audience at the best time with bespoke messaging. Our specialists know which channels your target audience frequents and what they expect when engaging with tech brands online.
Proven Tactics Plus Innovation: We use tried-and-true marketing tactics that we’ve specifically tailored for B2B tech audiences, adapting our best practices to fit your brand and goals. When combined with the latest digital marketing innovations, our proven practices deliver results that often exceed expectations dramatically.
Content marketing is a cornerstone of the most successful strategies a B2B tech marketing agency can execute on behalf of its tech clients. The best technology marketing agency firms have content creators who can produce specific, in-depth and enticing content to attract a highly tech-savvy audience of executives and their decision influencers. At Elevation, we provide our clients with the creativity of some of the most skilled technology marketing communicators in the industry—people who can effectively imagine and deliver tailored B2B tech marketing content. Our specialists take the time to deeply understand your innovative products, services and solutions within the market dynamics at play in your industry. As a B2B technology marketing agency, we know how to get results.
We approach software marketing from a research-first, data-driven perspective. We want to know your market, your customers’ pain points and preferences, and where your competitors stand. We want to know the business challenges your software addresses and why your product is better than your competitors’ products. We’ll find your competitive advantage and run with it.
Again, research comes first, and customers need to trust in your expertise. Why should a customer choose your engineers vs. others? When creating a marketing strategy for an engineering firm, our content and tactics are firmly rooted in a deep understanding of the end customer’s needs and desired business outcomes, and emphasize precision and peace of mind. Our B2B tech marketing agency can help.
In fintech, vast amounts of client money are on the line, and companies are often taking traditional products and services in disruptive new directions facilitated by cutting-edge technologies, such as virtual banking and money transfer over blockchain platforms. A primary objective of our fintech marketing strategy is to build trust and confidence with end customers. A thoughtful content marketing strategy that educates audiences on the benefits, safety and added value of fintech offerings is key to a successful campaign.
Whenever people’s health is involved, extra caution needs to be taken. In biotech marketing, we are careful to tell the story of a promising technology in an exciting yet truthful way, without extra hype that could be construed as false advertising.
IT marketing firms usually emphasize the expertise of their client’s technology, engineering or consultancy services. While this is certainly important, it is just as crucial to market quantifiable improvements operating costs, time to market, workforce efficiency and other metrics central to running a profitable business. Our IT lead generation campaigns highlight the positive impact a product or service has on a company’s bottom line to foster lasting customer relationships and sustainable business development.
At the end of the day, technology marketing needs to be as fast and effective as our clients’ innovative products and services. At Elevation Marketing, our company has the expertise, proven processes and multidisciplinary team to market your company successfully and ensure you get the results you expect from your marketing investment. Our B2B technology marketing agency offers:
