Strategy Archives | elevationb2b.com

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Bridging the Divide: 8 Essential Best Practices for B2B Sales and Marketing Alignment

In many of today’s large and medium-sized B2B organizations, sales and marketing...

Strategy

The Winning Formula: How Strategic Sales & Marketing Boost Private Equity ROI

The private equity (PE) industry is navigating a sluggish 2024 market, influenced...

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Data Analytics Strategy

A/B Testing Strategies That Drive Real Results in CRO

If you’re using your website for lead generation, you’re likely using a...

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Data Analytics Strategy

Understanding the A/B Testing Process and Best Practices for CRO

Most B2B websites are primarily used for lead generation, which demands an...

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B2B Marketing General Strategy

How a Presidential Election Influences B2B Sales & Marketing

By Scott Miraglia, President, Elevation Marketing Every four years in the United...

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B2B Marketing General Channel Marketing Messaging Strategy

Comprehensive Guide to Strategic Media Planning for B2B

In B2B marketing, media planning requires a holistic strategy that aligns with...

Digital Messaging Strategy

Combining Psychology and UX for Breakthrough CRO

Optimize B2B conversion rates by capitalizing on the interplay of psychological triggers...

3D letter that say CRO made out of digital code

Data Analytics Lead Generation Strategy Website

Winning B2B Conversion Rate Optimization: Your 5-Step CRO Guide

Conversion Rate Optimization (CRO) is the science and art of increasing the...

3 Step B2B Integrated Marketing Approach

B2B Marketing General Marketing Technique Strategy

The Ultimate Guide to Integrated B2B Marketing Strategy

A 3-step strategic approach to getting winning results In the B2B universe,...

Agency B2B Marketing General Blog Marketing Technique Strategy

Using Transformational Advertising to Attract the Modern Buyer

Transformational advertising can help you connect with modern buyers on a deeper...

Public Relations Strategy

B2B PR Strategy: 16 Effective Tips [Updated 2022]

B2B public relations (PR) is more strategic and targeted in terms of...