Strategy Archives | Elevation Marketing


3 Step B2B Integrated Marketing Approach

The Ultimate Guide to Integrated B2B Marketing Strategy

A 3-step strategic approach to getting winning results In the B2B universe, operating a business without a clear strategy is like navigating a treacherous road …

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Top 10 Questions to Ask Your Prospective B2B Marketing Agency

When looking for a new B2B marketing agency — whether it’s a full-service, digital, brand and/or advertising agency — to partner with, CMOs and their …

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Using Transformational Advertising to Attract the Modern Buyer

Transformational advertising can help you connect with modern buyers on a deeper level. Transformational advertising is a new marketing method that overturns the traditional product-centric …

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B2B PR Strategy: 16 Effective Tips [Updated 2022]

B2B public relations (PR) is more strategic and targeted in terms of media approach than B2C. This is because with B2B PR, the priority audience …

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6 Ways to Boost Your B2B Marketing Strategy in 2022

In a post-pandemic world, B2B customers’ expectations have forever changed. If there is nothing else you do in 2022 except ensure your online channels tell …

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The Value of Diverse Thinking in Developing a B2B Strategy

As the saying goes, a good idea doesn’t care where it comes from. But what if the people with whom you surround yourself come from …

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What is a B2B Messaging Matrix? [and How to Use One]

Managing your brand’s messaging is a crucial aspect of your business’s marketing efforts. A messaging matrix provides your company with a solid foundation for building …

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Drive Your Marketing Decisions with A/B Testing

A/B testing is a scientific method of comparing the performance of two different versions of a marketing campaign and using the results to improve your …

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