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Strategy

5 Data-Driven Marketing Tips

Updated: Dec 2, 2024 Data plays an integral role in modern business...

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B2B Buying Journey Strategy Technology

Bridging the Divide: 8 Essential Best Practices for B2B Sales and Marketing Alignment

In many of today’s large and medium-sized B2B organizations, sales and marketing...

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Strategy

The Winning Formula: How Strategic Sales & Marketing Boost Private Equity ROI

The private equity (PE) industry is navigating a sluggish 2024 market, influenced...

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Data Analytics Strategy

A/B Testing Strategies That Drive Real Results in CRO

If you’re using your website for lead generation, you’re likely using a...

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Data Analytics Strategy

Understanding the A/B Testing Process and Best Practices for CRO

Most B2B websites are primarily used for lead generation, which demands an...

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B2B Marketing General Strategy

How a Presidential Election Influences B2B Sales & Marketing

By Scott Miraglia, President, Elevation Marketing Every four years in the United...

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A man facing away and looking at a wall with partially blurred media planning materials on clipboards on the wall. The man is sitting at a desk.
B2B Marketing General Channel Marketing Messaging Strategy

Comprehensive Guide to Strategic Media Planning for B2B

In B2B marketing, media planning requires a holistic strategy that aligns with...

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Combining Psychology and UX for Breakthrough CRO
Digital Messaging Strategy

Combining Psychology and UX for Breakthrough CRO

Optimize B2B conversion rates by capitalizing on the interplay of psychological triggers...

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Data Analytics Lead Generation Strategy Website

Winning B2B Conversion Rate Optimization: Your 5-Step CRO Guide

Conversion Rate Optimization (CRO) is the science and art of increasing the...

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3 Step B2B Integrated Marketing Approach
B2B Marketing General Marketing Technique Strategy

The Ultimate Guide to Integrated B2B Marketing Strategy

A 3-step strategic approach to getting winning results In the B2B universe,...

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Agency B2B Marketing General Blog Marketing Technique Strategy

Top 10 Questions to Ask Your Prospective B2B Marketing Agency

When looking for a new B2B marketing agency — whether it’s a...

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Blog Strategy

Using Transformational Advertising to Attract the Modern Buyer

Transformational advertising can help you connect with modern buyers on a deeper...

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