Astonishingly, only 7 percent of revenue is spent on oil and gas marketing by companies hoping to differentiate their products and services in such a crowded and brand-heavy industry. In an industry dominated by engineers, oil and gas marketing is often perceived as little more than an expense line item at the C-Suite level. Unsurprisingly, a lack of attention to marketing results in an inability to stand out from the crowd. This is dangerous to the bottom line because without strong messaging to set you apart, oil and gas refining products become mere commodities with all the corresponding downward pressure on prices and margins.
To make matters worse, the industry is also a prime example of slow adoption of technology, including marketing and marketing automation. Traditional oil and gas refining marketing strategy relies largely on relationship selling techniques, but it’s gradually combining forces with digital marketing. The pace of change is slow, leaving the door open for challengers and disruptors. When you partner with our cutting-edge oil and gas marketing agency, we equip your company with the B2B marketing systems, processes, technology and expertise necessary to set the pace in your industry.
Naturally, this is great news for more innovation-friendly oil companies who are embracing content marketing and inbound-based marketing techniques, which do not hold back on deploying the full toolbox of modern digital marketing (SEO, PPC, PR, advertising, UX-friendly oil and gas web design, etc.) to excel at lead generation and capture market share from their slower competitors.
Small and midsize players in the space can take advantage of this gap between what bigger, older companies are doing and the marketing strategies, tactics and tools that are available to them to grab market and revenue share from their slower-to-adapt competitors. For example, they can position niche products and services in the space with the right messaging, through the best marketing channels, to gain market share. Our marketing company can help.
We also work closely with a variety of energy companies and public utilities, including renewable energy companies and energy service companies (ESCOs), giving us a comprehensive understanding of the energy sector. Oil and gas marketing companies like ours can help.
There is a golden opportunity for oil and gas companies that invest in modern marketing and website design. The rest of the market will eventually get there and adopt these practices. It pays to establish a commanding online presence using digital marketing and advertising tools to their full potential for immediate impact on the bottom line.
A strong online identity is one of the most important elements of doing business in the oil and gas space. Brands are actively competing online for customer loyalty, where messaging can be precisely targeted and delivered to the right B2B and B2C audiences. Targeted messages address concerns, goals and needs at every stage of the customer journey, from web design specific to oil and gas companies to various marketing channels such as PPC, SEO, social media, PR, online advertising and so on. Oil and gas companies should also focus their attention on oil and gas website design and digital marketing supported by well-researched content and flawless execution.
Oil and gas website design and digital marketing is where oil and gas companies should focus their attention with well-researched content and flawless execution.
As an experienced oil and gas marketing agency, we understand that companies in this sector must adapt to modern marketing techniques or risk losing market share. Elevation leverages extensive research and a wealth of knowledge about the oil and gas industry to create a successful B2B marketing plan.
Our oil and gas marketing company offers a full suite of services tailored to oil and gas companies, including:
