Video
10 B2B Marketing Campaigns to Inspire Your 2022
B2B marketing is quickly changing. We’re seeing brands using empathy, humor, celebrity influencers, and even Tik Tok—historically B2C marketing strategies—to reach out to buyers and …
Hidden Benefits of B2B Social Marketing (and the Tips and Tools that Drive Them)
Many B2Bs mistakenly think of social media marketing as a bailiwick for B2C marketing. But today, more than ever, social networks are one of your …
Innovative Ways B2B Brands Can Use Video to Shorten the Sales Cycle
With high-dollar investments on the line and lots of decision-makers in the mix, the B2B sales cycle can be long and quite complex. Marketers need …
The Importance of Video in B2B Selling
The consumption of digital video content has exploded over the past few years. Zenith, a U.S. research and development company, estimates that the average person …
How to Make Your B2B Marketing Videos Shareable
If a picture speaks a thousand words, then a video speaks a whole lot more. Sharing videos on social media is becoming common practice for …
Five Examples of how B2B Marketers are Using Video to Reach New Prospects
The explosive growth of video marketing isn’t limited to the B2C space. Video is just as important to your B2B marketing strategy as such well-oiled …
How to Lead the Pack in B2B Video Streaming
Live video streaming is becoming increasingly popular for B2B lead generation, and for good reason. First of all, 82% of prospects reported that they prefer …
How To Elevate Your Marketing Strategy With Podcasts & Webinars
Podcasts and webinars can take your B2B business to the next level. With these brand assets on your side, you’ll be approaching thought leadership ground …
Why Video Content Belongs At Every Stage of Your Buyer’s Journey
How many videos has your prospect watched today alone? Chances are the answer is “several”. So a better question may be, “how many of those …
8 Reasons Your B2B Video Marketing Stinks
Are your video marketing efforts failing to produce the results you were expecting? Are you one of the 92 percent of B2B Marketers who use …