Video Archives | Elevation Marketing


10 B2B Marketing Campaigns to Inspire Your 2022

B2B marketing is quickly changing. We’re seeing brands using empathy, humor, celebrity influencers, and even Tik Tok­—historically B2C marketing strategies—to reach out to buyers and …

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Innovative Ways B2B Brands Can Use Video to Shorten the Sales Cycle

With high-dollar investments on the line and lots of decision-makers in the mix, the B2B sales cycle can be long and quite complex. Marketers need …

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The Importance of Video in B2B Selling

The consumption of digital video content has exploded over the past few years. Zenith, a U.S. research and development company, estimates that the average person …

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How to Make Your B2B Marketing Videos Shareable

If a picture speaks a thousand words, then a video speaks a whole lot more.  Sharing videos on social media is becoming common practice for …

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Five Examples of how B2B Marketers are Using Video to Reach New Prospects

The explosive growth of video marketing isn’t limited to the B2C space. Video is just as important to your B2B marketing strategy as such well-oiled …

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How to Lead the Pack in B2B Video Streaming

Live video streaming is becoming increasingly popular for B2B lead generation, and for good reason. First of all, 82% of prospects reported that they prefer …

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How To Elevate Your Marketing Strategy With Podcasts & Webinars

Podcasts and webinars can take your B2B business to the next level. With these brand assets on your side, you’ll be approaching thought leadership ground …

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Why Video Content Belongs At Every Stage of Your Buyer’s Journey

How many videos has your prospect watched today alone? Chances are the answer is “several”. So a better question may be, “how many of those …

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8 Reasons Your B2B Video Marketing Stinks

Are your video marketing efforts failing to produce the results you were expecting? Are you one of the 92 percent of B2B Marketers who use …

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