B2B marketing is quickly changing. We’re seeing brands using empathy, humor, celebrity...
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With high-dollar investments on the line and lots of decision-makers in the...
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The consumption of digital video content has exploded over the past few...
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If a picture speaks a thousand words, then a video speaks a...
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The explosive growth of video marketing isn’t limited to the B2C space....
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Live video streaming is becoming increasingly popular for B2B lead generation, and...
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Podcasts and webinars can take your B2B business to the next level....
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How many videos has your prospect watched today alone?
Chances are the answer is “several”. So a better question may be, “how many of those videos were from your brand?”
Video marketing is a significant opportunity for brand differentiation amongst business-to-business marketers today.
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Are your video marketing efforts failing to produce the results you were expecting? Are you one of the 92 percent of B2B Marketers who use video for demand generation (per the 2012 Demand Generation Benchmark Report from Software Advice, Eloqua and CMO.com), but can't figure out why your B2B videos are not going viral?
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If you’re like most B2B marketers getting started in video content marketing, chances are you’ve spent significant time on the strategy, message and production value of your video, but little effort on marketing your video.
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