Lead Generation Archives | Elevation Marketing

Lead Generation

Nine Steps to Create a Well-Defined B2B Buyer Persona

What is a B2B buyer persona? There are many terms for buyer persona, including customer or audience persona or avatar. Regardless of what you call …

Read More

The Importance Empathy Plays in Your B2B Customers’ Emotional Journey

The concept of using empathy to nurture the customer’s emotional journey was introduced in 1994 by Lou Carbone who wrote, “Engineering Customer Experience.” Then in …

Read More

Top Tips for Creating an Effective Lead Magnet for B2B Brands

The B2B sales cycle is notoriously long, but it’s highly dependent on price and industry. Sure, a product that costs $100 will move out the …

Read More

5 Ways AI is Reshaping B2B Lead Generation

Fully two years ago, Salesforce cited AI as a key B2B marketing trend, with the adoption of AI-powered marketing tools by B2B businesses growing by …

Read More

How to Use Paid Digital Media to Give Your Content a Boost

People tend to think of paid digital media and content marketing as two separate categories, with the latter promoted or amplified using social channels, email …

Read More

The Importance of Lead Quality for B2B Marketers

Obtaining high-quality leads is a perpetual challenge for B2B marketers. In a recent survey of B2B influencers by LeadCrunch, more than 60 percent of respondents …

Read More

The Power of Lead Nurturing In B2B Sales

Lead nurturing isn’t a new phenomenon. In fact, it’s been around for some time now. Call it what you want: permission marketing, drip marketing, engagement …

Read More

How to get High-Quality B2B Leads with Google Ads

Introduction – B2B buyers and search engines Like most of us, B2B customers prefer researching products and services online. A recent survey by Clutch reported …

Read More

Aligning Sales and Marketing— New Perspective on an Old Problem

Ah, the age-old problem strikes once again: misaligned sales and marketing. It’s the bane of all marketing departments worldwide, and the hot topic at practically …

Read More
Ready to Talk with the Experts in B2B Marketing?
Request Free Proposal. Contact us below.
Blog Side Area

Elevate Your Knowledge
Get B2B marketing advice, tips and tricks for branding, sales & marketing integration, and more.
Blog Side Bar Shorter

Ready to discuss your project?

Scroll to Top