Bridging the Divide: 8 Essential Best Practices for B2B Sales and Marketing Alignment
In many of today’s large and medium-sized B2B organizations, sales and marketing
Stay up-to-date with the latest B2B marketing trends, techniques and strategies.
17 Pro Tips for Evaluating Media Channel Effectiveness
If your B2B organization is looking into strategic media planning, you have
B2B Influencer Marketing: Expert Insights for Starting Out
Data-driven B2B marketers are tapping into the power of social media and
The Winning Formula: How Strategic Sales & Marketing Boost Private Equity ROI
The private equity (PE) industry is navigating a sluggish 2024 market, influenced
A/B Testing Strategies That Drive Real Results in CRO
If you’re using your website for lead generation, you’re likely using a
Understanding the A/B Testing Process and Best Practices for CRO
Most B2B websites are primarily used for lead generation, which demands an
How a Presidential Election Influences B2B Sales & Marketing
By Scott Miraglia, President, Elevation Marketing Every four years in the United
Partner Marketing Best Practices: The 5 Ps
A successful partner marketing strategy begins with a successful partner program design,
Comprehensive Guide to Strategic Media Planning for B2B
In B2B marketing, media planning requires a holistic strategy that aligns with
Combining Psychology and UX for Breakthrough CRO
Optimize B2B conversion rates by capitalizing on the interplay of psychological triggers
AI-Powered Marketing Automation and Personalization: What’s Possible, What’s Practical and What’s Prudent
There’s only one reason companies invest in marketing: to influence a sale.
Aligning Martech Strategy to CX: How Data Supports an Exceptional Customer Experience
In modern B2B marketing, an exceptional customer experience (CX) isn’t optional; it’s
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