While operating in a highly competitive environment, makers and distributors of computer hardware technology also work with a complex, prolonged sales process. Today’s tech hardware buyers are savvy, well-informed and operate by committee. The average time from needs assessment to renewal is about two years. For semiconductor industry manufacturers and suppliers, it can be even longer.
For more than two decades, Elevation Marketing has provided research-based marketing to the companies that make the digital age possible. Our B2B specialists create well-researched, crisp and effective messaging that takes into consideration the needs and preferences of a variety of stakeholders, as well as the customer journey in the long sales cycle.
Technology buyers and decision-makers are often cast as quality-obsessed research hounds who value committee and peer input as much as their own findings. Frankly, this is only one small piece of the targeted buyer profile. Given that the search for a hardware partner involves several people, the Elevation team employs a proprietary research process to evaluate the wider range of decision-makers inside the committee, as well as the influencers outside of it.
We also study the competitive environment to see how your product measures up, and whether it stands out. We can then align your value proposition to the buying committee’s habits, preferences and business rhythms, enabling you to target content to the right stakeholders at the right time on their decision-making journey.
Traditionally, hardware technology vendors sold themselves as the vessel that carried the software performing all the magic. Today, marketing efforts for hardware companies must strike a more meaningful chord, carefully balancing service (particularly for Hardware-as-a-Service providers) with features such as reliability, easy integration, efficiency—and the human story behind the tech.
Hardware drives data center processes, enables AI and machine learning in devices millions of people use, and plays a hand in moving society forward. These are valuable images and messages for hardware buyers and the broader population to see because they reinforce the importance of these products for modern life. Fostering this perception in marketing is especially resonant with millennials, a generation with a growing leadership presence on today’s technology decision-maker committees.
Elevation has experience and expertise in marketing all kinds of computer hardware, including:
Access points
All-in-one computers
Backup systems
Blade servers
Cables
Cables and connectors
Central processing units (CPUs)
Computer cases
Computer monitors
Cooling systems
– Fans
– Heat sinks
Data center infrastructure
Digital signage displays
Docking stations
Embedded systems
Expansion cards
– Sound cards
– Video capture cards
External storage devices
Firewalls
Graphics processing units (GPUs)
Industrial computers
Internet of Things (IoT) devices
Keyboards
Laptops
Microprocessors
Mice
Modems
Motherboards
Network interface cards (NICs)
Network storage systems
Optical disc drives (ODDs)
Point of sale (POS) systems
Power supplies
Power supply units (PSUs)
Printers
Racks
Rack servers
Random access memory (RAM)
Routers
Scanners
Semiconductors
Servers
Server racks
Solid-state drives (SSDs)
Storage area networks (SAN)
Storage drives/server storage/computer storage
– Hard disk drives (HDDs)
– Solid-state drives (SSDs)
Switches
Tablets
Thin clients
Tower servers
Uninterruptible power supplies (UPS)
Virtualization hardware
Wearable technology
Workstations
A sound, optimized digital strategy can help acquire leads, but complementing it with traditional initiatives like PR, advertising and event sponsorships serves the brand, too. Social and PR campaigns can be pathways for success stories and testimonials, while gated content used for lead nurturing, such as case studies and white papers, can live on your website, in your email campaigns and even in direct sales environments.
A sound B2B tech marketing strategy embraces a wide range of tactics—some old, some new—to propel sales.
In the fast-paced and ultracompetitive arena of semiconductor manufacturing, understanding and navigating the market landscape with confidence is vital. Most marketing agencies for semiconductor manufacturing take a one-size-fits-all approach, applying standard best practices and hoping for the best. We’re different. We let research and data lead the way. As a leading semiconductor marketing agency, we specialize in supporting manufacturers and suppliers such as value-added resellers (VAR) to amplify your brand presence and optimize your outreach.
Our team of B2B specialists has decades of experience crafting tailored semiconductor marketing strategies that resonate with your target audience. From microprocessor marketing to comprehensive marketing campaigns, our methods are rooted in data-driven insights, ensuring every approach is aligned with market trends and the shifting demands of your tech-savvy customers.
We offer a range of services specifically designed for the semiconductor industry, including:
- Strategic marketing consultations
- Digital transformation initiatives
- Content creation focused on computer chips and microprocessors
- Comprehensive, omnichannel marketing strategies that drive results
- SEO tailored for computer hardware manufacturing to maximize online visibilit
Elevation stands tall among marketing agencies for semiconductor companies because we deliver results that achieve business goals. With partnerships across the industry, our semiconductor marketing agency has a proven track record of success in this arena. Our data-driven campaigns enhance brand recognition and foster meaningful engagements—turning potential leads into loyal clients.
Unlike most marketing agencies for semiconductor companies, we’re located in a global hub for manufacturing these vital engines of our digital world, the Phoenix metropolitan area. This allows us to keep a finger on the pulse of the industry at all times. If your company needs microprocessor marketing or special treatment for any other vital computer chip components, you’ll enjoy working with our seasoned B2B specialists. They can elevate your brand with cutting-edge microprocessor marketing strategies designed to pinpoint and engage key decision-makers.
Are you ready to take your semiconductor marketing strategy to the next level? Let’s work together to build an innovative plan that provides a competitive advantage and drives your business forward. Reach out to discover how our semiconductor marketing agency can empower your company with digital-first, data-driven B2B marketing that delivers predictable outcomes.
With more than two decades of B2B experience in hardware and other technology sectors, Elevation Marketing has helped brands develop and fine-tune messaging to strategically target the right decision-makers and nurture long-term relationships. We are a full-service B2B marketing firm with proven research processes that inform strategic thinking, effective messaging and inspired creative design. Our agency offers:
