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Financial

How Financial Services Companies Can Win on Social Media

Success in the financial services industry hinges on customer trust. Customers are trusting you with their business’ financial future — and that’s a pretty big …

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6 Email Marketing Tips for B2B Financial Service Companies

The B2B finance world has undergone a rapid transformation in recent years.  Fast-paced transactions have replaced outdated forms of banking, and the shiny world of …

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Three Critical Steps to Successful B2B Marketing for Fintech

  Successful B2B fintech marketing includes identifying the right customers for your fintech products and solutions by first understanding a target user’s unique circumstances—then you’ll …

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3 Creative Ways Fintech Companies Are Engaging Their Customers

The financial world has traditionally been pretty dry on the marketing front. Money and banks aren’t funny business, and finance companies have abided by this …

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How Data-Driven Marketing Can Make or Break Financial Firms in 2019

In marketing, sometimes it helps to look at the past in order to glean insight about future strategies. Take 2016, for example. This was a …

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Failsafe Ways FinTech Marketers Can Leverage AI to Increase Profits

Financial institutions across the globe are leaning ever more heavily on technology solutions to streamline processes. One technology, however, stands out as having by far …

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How to Raise Your Financial Services Content Game

Like economics in general, content marketing in the financial sector is all about supply and demand. There’s great demand, in fact, because the public craves …

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