Public Relations
B2B PR Strategy: 16 Effective Tips [Updated 2022]
B2B public relations (PR) is more strategic and targeted in terms of media approach than B2C. This is because with B2B PR, the priority audience …
How Smart Companies Lead with Marketing During Hard Times
During ESPN’s “The Last Dance” documentary on the Chicago Bulls’ run-up to the championship title during the ‘90s, I couldn’t help but feel bombarded by …
Pandemic Relations: How Your Company Can Be Part of the Solution
This year has been entirely different than years past in so many ways. The landscape of journalism has changed substantially thanks to the internet, social …
Four Ways PR Can Benefit Your B2B Trade Show Strategy
To many business-to-business (B2B) marketing professionals, trade shows are a necessary evil made up of 15-hour workdays, seemingly endless miles of walking, hand sanitizer, email …
How to Make Earned Media “Pay” for Your Business
For the first time in history, we live in a world with a 24/7 news cycle. So, what does that mean for you and your …
Public Relations Best Practices for B2B Companies
Public relations for B2B companies is no easy feat. One of the major reasons why B2B companies may struggle with PR is because they aren’t …
5 Reasons Your B2B Marketing Strategy Should Include PR
Like with all digital marketing, the notion of PR is always changing with the times. 10 or 15 years ago, you could simply define it …
Crisis Management in a Hyper-Connected World
The digital age has brought an entirely new set of challenges in developing a crisis management plan. Historically, a crisis management plan was needed in …
Choosing the Right B2B Marketing Agency: Digital vs. Integrated
Businesses that successfully employ a consistent cross-channel marketing strategy (especially in B2B marketing) enjoy a 14.6 percent year-over-year increase in annual revenue and a 13 …