B2B public relations (PR) is more strategic and targeted in terms of...
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During ESPN’s “The Last Dance” documentary on the Chicago Bulls’ run-up to...
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This year has been entirely different than years past in so many...
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To many business-to-business (B2B) marketing professionals, trade shows are a necessary evil...
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For the first time in history, we live in a world with...
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Public relations for B2B companies is no easy feat. One of the...
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Like with all digital marketing, the notion of PR is always changing...
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The digital age has brought an entirely new set of challenges in developing a crisis management plan. Historically, a crisis management plan was needed in the event of a natural disaster, rumors or organizational misdeeds. However, with the increasing reliance on the Internet and emergence of the Cloud, companies are finding the need to prepare themselves for a new type of threat: cyber attacks.
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Businesses that successfully employ a consistent cross-channel marketing strategy (especially in B2B...
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