You can have the best solution backed by innovative thinking and mind-blowing creative execution, but if your message doesn’t reach your target market, it can’t connect.
As a B2B media planning agency, we spark and forge connections by knowing B2B buyers better. At Elevation, B2B is all we do. Our specialization runs deep because success demands it. Marketing and selling B2B solutions requires nuance and an expert understanding of how B2B buyers engage with media throughout the whole buyer’s journey.
We know how they think, what they want to see and how they want to see it. Our depth of B2B buyer knowledge confers a huge strategic advantage over marketing agencies that do B2C or both. When you partner with us, our data-powered, digital-first B2B expertise becomes your winning edge over your competition.
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Contact Elevation today. You’ll love the results.
We make sure your media plan speaks to the right audience through the best channels. So, when you tell your brand story, the right people hear it, driving awareness and generating demand and leads from your target decision-makers for measurable results.
At Elevation Marketing, we combine a data-driven approach with our exclusive B2B media planning process and years of experience to empower businesses as industry leaders at the best possible value. Engage your buyers throughout their journey and ultimately create qualified leads that convert into business growth.
Our in-house media team will craft a media plan that increases brand awareness, stakes a claim with your customers, expands your reach and defends your market position. The trick is being able to optimize your budget against these goals and knowing which channels work best. Every project starts with in-depth research to precisely identify your target, highlight elements of differentiation and select the best vehicles to reach your audience.
Our refined media planning process makes you look like the magician, and you’ll have tangible performance metrics that demonstrate enchanting ROI.
We’re ready to dive deep into a matrix of data-driven strategies, ultramodern algorithms and immersive content landscapes. When you’re ready, choose a B2B media planning partner with an entire suite of strategic planning services from creative development to media scheduling with precise audience targeting to maximize your marketing ROI.
- Identifying your target audience
- Media brief and budget
- Media channel selection
- Setting media objectives
- Developing media strategy
- Marketing media plan
- Ad creation
- Media planning calendar
Whatever mix of channels proves right for your business – from traditional media and digital media to social media and paid search – we’ll use research and data to build a media plan and design a marketing campaign for maximum visibility and impact. Get ready to drive traffic, leads and sales to take your business to the next level and beyond.
Frequently Asked Questions
What is B2B intent data?
B2B intent data indicates that a company may be researching a topic, product or solution. First-party intent comes from activity on your website and marketing channels. Third-party providers collect signals from other digital sources. Marketers can use this information to prioritize accounts and guide outreach.
How do you define a B2B target audience?
A B2B target audience is defined using factors such as industry, company size, location, technology use, job roles and buying responsibilities. Research and customer data can help identify the organizations and people most likely to need your solution. This audience definition guides media, messaging and channel decisions.
What is B2B account targeting in a go-to-market strategy?
B2B account targeting identifies the companies a sales and marketing program should prioritize. Teams agree on target accounts using factors such as fit, need and buying potential. Media plans can then focus channels, messages and budgets on reaching decision-makers within those organizations.
Related Case Study: RIVERBED: Supercharging B2B Lead Generation
How does channel strategy fit into B2B media planning?
Channel strategy identifies which media platforms are most likely to reach your audience and support each campaign goal. Media planners compare paid search, social, display, audio and other options based on audience behavior, cost and measurement. The final mix should reflect the buyer journey and available budget.
What does a B2B media planning agency do?
A B2B media planning agency determines how to reach business audiences across paid channels. It defines campaign goals, audiences, channel roles, budgets, timing and performance measures before media is purchased. This plan gives creative and buying teams a shared framework for execution.
Related Case Study: Strategic Media Planning Pushes Plumbers to Connect with SharkBite