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Marketing technology is essential to B2B marketing.

Intro to Martech: What You Need to Know About Marketing Tech to Get the Best Results

Marketing technology (martech) has become an essential part of the B2B marketing landscape in recent years, enabling businesses to automate and optimize their marketing activities …

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30 ways to use chat gpt

30 Ways to Use ChatGPT for B2B Business (and how to engineer effective prompts)

In today’s fast-paced and digitally driven world, businesses need to keep up with the latest trends and technologies to stay competitive. One such technology that …

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B2B Content Repurposing

The Ultimate Guide to B2B Content Repurposing

Creating B2B marketing content from scratch is an important part of any B2B marketing campaign. However, creating content can be time-consuming and highly resource intensive. …

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understanding and optimizing

How to Use B2B Programmatic Benchmarks: Understanding and Optimizing Campaign Success

If you’re using B2B programmatic advertising in your business, it’s important to measure the success of your campaign efforts against benchmarks. Doing so provides a …

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tips for content marketing

5 Tips for an Effective B2B Content Marketing Strategy

B2B content marketing is a marketing strategy that involves creating and sharing informative, valuable and engaging content to attract and retain a target audience. Your …

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roas vs roi

ROAS vs. ROI: How to Get the Most Out of Every Dollar You Spend

In today’s digital age, businesses rely heavily on online advertising to attract customers and drive sales. Two metrics that are commonly used to measure the …

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b2b programmatic advertising 101

B2B Programmatic Advertising 101: How to Reach Your Target Audience

B2B programmatic advertising is an increasingly popular means for businesses to reach other businesses with targeted advertising messages, using advanced technology and data analysis to …

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online survey

4 Ways Chemical Companies Increase High-Quality Leads With Interactive Content

Chemical companies that are looking for ways to narrow their targets, capture their audiences and drive high-quality leads are turning to interactive content. User experiences …

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6 pillars effective digital-first marketing

6 Pillars of an Effective Digital-First Marketing Strategy for B2B

Digital-first experiences are becoming increasingly important in B2B marketing as more and more business buyers are turning to digital channels to research and make purchasing …

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