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One of the age-old debates between sales and marketing is the number and quality of leads. If leads are aplenty, sales will say they’re terrible leads. But, even if the leads are closing at a high rate, if there are fewer than usual, there’s a complaint there too. One way to try to decrease this tension is to ensure that leads are defined in the same way by both marketing and sales.
Presumably, you have different kinds of leads that come in through different campaigns.
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