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4 Ways Chemical Companies Increase High-Quality Leads With Interactive Content

Chemical companies that are looking for ways to narrow their targets, capture their audiences and drive high-quality leads are turning to interactive content. User experiences …

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Omnichannel marketing tablet

Your B2B Omnichannel Implementation Guide: 5 Steps to Success

A recent report from McKinsey reveals that a modern B2B buyer interacts with a brand through at least 10 channels as they move through the …

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Chemical Industry Laptop

How to Supercharge Your B2B Chemical Website and Create Winning Landing Pages

Today’s B2B chemical industry decision-makers aren’t the same as they were even just a few years ago. Instead, they’re millennials and other digital natives who …

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3 Trends Shaping B2B Chemical Marketing in 2023

Chemicals are the stuff of life, literally, and they’re big business. There is precious little on Earth that doesn’t pass through the chemical industry. The …

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Powerful Marketing Tactics for B2B Chemical Companies

As the novel coronavirus pandemic pushed the world economy into a recession in 2020, the chemical industry was expected to face an astronomical 18.5% decline …

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3 Effective Ways Marketing in the Chemical Industry Uses Digitalization

Updated: December 14, 2022 While research and production departments in the chemical industry have adopted and benefited from new digital solutions over the years, digital …

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3 Trends That Will Define the Chemical Industry for Years to Come

The chemical industry is a sector that has been historically resistant to change. Even in this digital/social media ag, the chemical industry spends a paltry …

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