Social
Why Video Should Anchor Your B2B Social Media Marketing Strategy
If you hang around with marketers long enough, you’re bound to hear the old maxim, “content is king.” Whether you agree with that statement or …
Producing Optimized Social Media Videos that Boost B2B Marketing Returns
Marketing research shows that posts featuring videos perform significantly better in B2B social media marketing than posts with still images and text. And the gap …
Highlights from LinkedIn’s 2023 B2B Marketing Benchmark
LinkedIn’s annual B2B Marketing Benchmark is out for 2023. The global study conducted in partnership with research firm Ipsos aims to provide a uniquely insightful portrait of the …
6 Social Media KPIs for B2Bs to Track (and the 33 Metrics that Drive Them)
Brands that have a successful social media strategy use key performance indicators (KPIs) to track their performance and achieve their objectives. KPIs provide valuable insights …
The 3 Pillars of Successful B2B Marketing on LinkedIn
When it comes to B2B social marketing, LinkedIn is the best choice by far for generating leads and driving conversions. As the world’s largest professional …
10 Best B2B Social Media Ideas with Examples
Social media marketing isn’t just one of the most important tools for modern businesses; it’s also one of the most multifaceted. Many channels are used …
Hidden Benefits of B2B Social Marketing (and the Tips and Tools that Drive Them)
Many B2Bs mistakenly think of social media marketing as a bailiwick for B2C marketing. But today, more than ever, social networks are one of your …
7 B2B Marketing Mistakes [and How to Prevent Them]
Let’s face it, nobody wants to make mistakes, especially when it involves your company’s bottom line. No doubt, you’ve worked hard to avoid them. And …
10 Tips from Top B2B Digital Marketing Companies
We looked at content from the best B2B digital marketing agencies worldwide and combined it with our own vast experience advising clients on B2B marketing, …
How B2B Food Brands Can Use Email Marketing to Stay Connected With Buyers
Despite the ubiquity of social media, email marketing remains one of the most effective ways to reach and sustain a relationship with B2B buyers. In …