Fintech
Trends Shaping B2B Fintech Marketing in 2023
The COVID-19 pandemic accelerated adoption of electronic payments across consumer markets, including low-touch and contactless payment alternatives. Furthermore, increases in fees for traditional financial transactions, …
6 Email Marketing Tips for B2B Financial Service Companies
The B2B finance world has undergone a rapid transformation in recent years. Fast-paced transactions have replaced outdated forms of banking, and the shiny world of …
Three Critical Steps to Successful B2B Marketing for Fintech
Successful B2B fintech marketing includes identifying the right customers for your fintech products and solutions by first understanding a target user’s unique circumstances—then you’ll …
3 Ways Content Increases Customer Engagement in Fintech
Updated: January 16, 2023 The financial world has traditionally been dry on the marketing front. Money and banks aren’t funny business, and finance companies have …
Failsafe Ways FinTech Marketers Can Leverage AI to Increase Profits
Financial institutions across the globe are leaning ever more heavily on technology solutions to streamline processes. One technology, however, stands out as having by far …