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Fintech

Trends Shaping B2B Fintech Marketing in 2023

The COVID-19 pandemic accelerated adoption of electronic payments across consumer markets, including low-touch and contactless payment alternatives. Furthermore, increases in fees for traditional financial transactions, …

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6 Email Marketing Tips for B2B Financial Service Companies

The B2B finance world has undergone a rapid transformation in recent years.  Fast-paced transactions have replaced outdated forms of banking, and the shiny world of …

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Three Critical Steps to Successful B2B Marketing for Fintech

  Successful B2B fintech marketing includes identifying the right customers for your fintech products and solutions by first understanding a target user’s unique circumstances—then you’ll …

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3 Creative Ways Fintech Companies Are Engaging Their Customers

The financial world has traditionally been pretty dry on the marketing front. Money and banks aren’t funny business, and finance companies have abided by this …

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Failsafe Ways FinTech Marketers Can Leverage AI to Increase Profits

Financial institutions across the globe are leaning ever more heavily on technology solutions to streamline processes. One technology, however, stands out as having by far …

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