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How to Customize Content for Each Stage of the B2B Buyer’s Journey

The B2B buyer’s journey is typically much longer and more complex than the B2C buyer’s journey. After all, companies are often spending thousands—or even millions—on …

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4 Tips for Creating an Effective B2B Case Study

Case studies play an important role in the B2B buying ecosystem. B2B buyers need to understand how a specific product or service can help solve …

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What B2B Content Marketing Looks Like in 2020

In June and July 2019, the Content Marketing Institute (CMI) surveyed nearly 700 North American B2B marketers for their B2B Content Marketing 2020 report. The …

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How to Use Paid Digital Media to Give Your Content a Boost

People tend to think of paid digital media and content marketing as two separate categories, with the latter promoted or amplified using social channels, email …

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Four Facts That Will Change How CMOs See B2B Content Marketing

A whopping 208 percent more revenue is generated by B2B companies with “good” or better alignment of storytelling across marketing and sales,1 and making a …

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Create a B2B Content Marketing Plan in Five Steps

Once you have the elements of your B2B content strategy in place — the “why” of your content, “who” you are targeting and “what” you …

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4 Steps to Storytelling in B2B Content Marketing

Once upon a time, a magical sleepwear company completely understood all my wants and needs. The company initially targeted me on Instagram, luring me in …

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How to Approach Content Creation in Account-Based Marketing

The aim of most marketing campaigns is to reach people far and wide. High numbers are the name of the game, and the more eyeballs …

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9 Reasons Why You May be Exceeding Your Content Marketing Budget

If you think it is just you who is spending a huge fortune on your content marketing plan, you’re not alone. Did you know Neil Patel …

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3 Ways Tech Marketers Can Use Interactive Content to Sell More

The B2B world is quickly catching onto the importance of content. In fact, 70% of marketers in this industry are creating more content today than …

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