For the month of August, we sat down with our VP of Account Services, Susan Saltwell to learn more about her role, what drew her to Elevation, and her life outside the agency. Keep reading to get to know Susan!
What is a typical day in your life?
It starts with an early morning walk with Sushi, my dog. This gets both of us ready for the day. Then I hop on the I-10 freeway and head into the agency, where the first order of business is getting grounded via morning briefings and team meetings. When those wrap up, it’s off to the races. Since I manage the account services team, I’m involved with all our clients in one way or another, and no two days are alike. I also love diving into new business. My day is always better when I can help with agency growth efforts and get excited about our next challenge.
How did you choose this career path?
I wanted to be an artist, then I set my sights on becoming an art director. I realized pretty quickly that my artistic talents weren’t going to feed me, so I looked for a way to combine art and business. Marketing was the perfect solution.
What drew you to Elevation Marketing?
I love the discipline of B2B, and after working remotely—not easy in this business—I was ready to get back into a creative and collaborative environment. The digital transformation companies are working through is interesting and challenging, and the energy at Elevation is contagious.
What would people never guess you do in your role?
My role can be more of a coach, mentor, listener and problem-solver than a marketer.
In your mind, what sets Elevation apart from other agencies?
The disciplined approach to developing brands and marketing campaigns. I am a strategy junkie, and everything here is grounded in strategy. It makes our work smarter, easier to support and so much more effective.
Tell us something we may not know about you?
I had the good fortune of seeing Elvis in concert when I was very young. He did a Sunday matinee at the old Chicago stadium. It was toward the end of his life, but the white jumpsuit wearing, puffed up Elvis still made the ladies swoon.
What’s your favorite thing to do in Phoenix?
I’m a serious Cubs fan. I grew up coming to Arizona for spring training every year. I can’t wait until March so I can see my Cubs whenever I want to.
