30 Ways to Use ChatGPT for B2B Business (and how to engineer effective prompts)

In today’s fast-paced and digitally driven world, businesses need to keep up with the latest trends and technologies to stay competitive. One such technology that can be immensely beneficial for B2B businesses is ChatGPT, a powerful language model that can generate human-like text in real-time.

In this blog, we will explore various ways in which ChatGPT can be used to benefit your B2B business. From basic uses such as content generation and market research, we cover all the essential aspects of using ChatGPT to generate the content your business needs.

11 Ways to generate basic content with ChatGPT

Although ChatGPT isn’t currently advanced enough to write full pieces of content like blogs, white papers or landing pages, it is a valuable tool for generating smaller pieces of content. With the right prompts, it can create engaging content that aligns with your brand voice and target audience.

We’ve provided possible prompts that typically work to streamline the writing process. however it’s important to note that prompt engineering requires practice and the responses you receive may need fine-tuning.

1. Idea generation. Use it to brainstorm and generate new business ideas.

• Possible prompt: Provide a list of innovative ways to market {product type} product to millennials.

2. Feed it a title, idea, keywords, or creative brief and let it write or flesh out a content outline for you.

• Possible prompt: List the main themes or ideas that should be included in a blog outline based on this title: {title}

3. Creative Briefs. Use it to assist in writing creative briefs that outline the objectives, target audience, messaging and deliverables for a creative project.

• Possible prompt: Let’s write a creative brief together. Prompt me one question at a time so we can flesh it out.

4. Ad copy: Ask it to generate compelling ad copy for a specific digital channel.

• Possible prompt: Write 5 ideas for {digital ad format} ad copy for {product} that {benefits} to {industry} buyers who {challenge/opportunity}.

5. Headlines: Get a list of attention-grabbing headlines for articles, blog posts and marketing campaigns to improve click-through rates and engagement.

• Possible prompt: Provide 10 attention-grabbing headlines for the following marketing report: {report content}.

6. Email subject lines: Have it craft compelling email subject lines that increase open rates and encourage recipients to read the message.

• Possible prompt: Provide 10 email subject line options for the following email: {email content}.

7. Social media content: Use it to generate social media posts and captions that align with your brand voice and engage your audience across different social media platforms.

• Possible prompt: Analyze the following content and use key insights to create organic social media posts. Write 5 posts for Twitter, 5 for LinkedIn and 5 for Facebook: {content}.

8. Product descriptions: Use it to write detailed product descriptions that accurately convey the features, benefits and value propositions of a specific product or service.

• Possible prompt: Write an ecommerce category description for {product} for {brand}.

9. Meta descriptions: Get it to generate meta descriptions that improve click-through rates by accurately summarizing the content of a web page and including relevant keywords.

• Possible prompt: Write a 155 character keyword optimized meta description for the following {business name} landing page: {web content}.

10. Intros/conclusions: Get it to help you write an introduction that hooks the reader and a conclusion that encourages users to take a specific action

• Possible prompt: Write a 3-sentence introduction and a conclusion with a CTA for the following {content type}: {content}.

11. Properly format citations: Ask it to assist you in formatting citations and references according to different citation styles, such as AP, MLA, or Chicago.

• Possible prompt: Rewrite the following citation in AP footnote format: {citation}.

4 Ways to fine tune ChatGPT responses

It can be difficult to get hyper-specific content from ChatGPT in one try. For example, maybe you want it to write a keyword-optimized ecommerce product category description for a specific brand product that you distribute. And you want it in your brand voice. And you want it to include your sales language and CTA. Well, then you need to feed it content, prompt it in stages. And it’s likely that you’ll need to fine tune your prompts and the results you get.

1. Feed it content. ChatGPT can learn about your business, your products, your brand voice and your competitors. It can even analyze and provide key insights from industry reports and spreadsheets. Once ChatGPT has learned this information, it stores it temporarily and uses it to inform your conversation.

However, if you’re using ChatGPT 3.5, it can’t reliably learn this information from a website URL, particularly information dated after September 2021. Instead, you need to feed it content by copy/pasting. Keep in mind that there are (undefined) limits to how much content ChatGPT can process in one input. This limit depends on the complexity of the text and its resources at the time (how busy the platform is).

• Possible prompt: Analyze the following content and provide a summary about our brand, solutions and brand voice: {content}.

2. Prompt it in stages. If you ask too much of ChatGPT, it tends to skip commands. For the best results, redirect or refine your prompts after each response. The following prompts simplifies the process, but it gives you an idea of how it can be done:

• Possible prompt 1: Provide 10 headline ideas for {content}
• Possible prompt 2: Provide 10 options for this headline, each using a different headline type: {headline}
• Possible prompt 3: Rewrite this headline, putting {topic/keyword} at the beginning: {headline}

3. Ask again. If you’re not getting the response you expected, re-read your query and reconsider your phrasing. How you phrase your question can impact the type of response you receive. It’s important to:

• Be specific, clear and concise.
• Phrase your query in a way you would normally write or speak.
• Avoid jargon and technical terms.

4. Correct it. If you get a response that you know is incorrect, tell ChatGPT why the response is incorrect and ask how you should have phrased your query for the correct response. Prompt engineering is an ongoing process that requires experimentation and time to perfect, but ChatGPT can be a helpful guide.

12 ways to use ChatGPT for editing

ChatGPT can analyze your business text for spelling and grammar errors, suggest improvements to sentence structure and word choice and even provide fact-checking and summarization services. It can correct your document according to a specified style guide, such as the Associated Press (AP) Stylebook, American Medical Association (AMA) Manual of Style, the Institute of Electrical and Electronics Engineers (IEEE) Style Guide, as well as many others.

Here are just a few of the many ChatGPT prompts we like to use for editing:

1. Edit this document and correct punctuation and spelling errors: {content}.
2. Is this the correct use of {term/rule}? {sentence}
3. Rephrase this sentence from passive voice to active voice: {sentence}.
4. Edit this document to reflect British English spelling and grammar rules: {content}.
5. Reorganize the paragraphs in this report to improve its flow and structure: {content}..
6. Replace repetitive or unclear language in this text: {content}.
7. Remove all serial commas from this document: {content}.
8. Rewrite this complex paragraph in a high-level, easy to understand way: {complex content}.
9. Rewrite this paragraph with more in-depth detail: {content}.
10. Incorporate the following keywords into this content: {keyword list}, {content}
11. Rewrite this paragraph so it is in a more professional business tone: {content}.
12. Rewrite this paragraph in Castilian Spanish: {content}

3 Ways to use ChatGPT in your research

1. Search engine. ChatGPT has a vast database of information that makes it an excellent search engine for gathering relevant information, facts and insights related to a topic. Additionally, because its responses are structured in an informative, conversational way—all in one place—it’s a quick and easy method to find answers to your questions. It can even supply further reading or resources to explore.
2. SME. Use it as a subject matter expert to research topics. It can provide relevant information, facts, explanations, definitions and insights on trends and developments in the field, and even suggest potential areas of research or questions to explore. It can explain complex or highly technical concepts in a way that makes them easier to understand. And it can identify gaps in your knowledge or areas where further research may be needed.

• Possible prompt: Explain {subject} to me as if I am an 8^th grader with no previous knowledge. Include real life applications {subject} is being used.

3. Market research. You can also use ChatGPT to help you understand the market, your competitors and your customers. Note that the free version of ChatGPT only has access to data through September 2021, you’ll need the Pro version to get real-time information.

Here are some possible prompts:

• Analyze social media trends for the {industry} industry. Provide insights on the most discussed topics and sentiment analysis of the conversation over the past {time period}.
• Analyze the following content to understand positioning, brand tone: {content}
• Provide a list of questions for a customer satisfaction survey that will help me understand my customer’s experiences with my {industry}, {product/solution}.

AI-generated content requires verification, testing and editing

It’s important to note that while ChatGPT can be a useful tool for generating text and answering simple questions, it should not be relied upon as an expert source of content.

The content it generates should not be implemented into your marketing process without first testing and editing. For example, the headline and subject lines it creates may not be optimized for keywords or open rates. Moreover, AI-generated content may impact your rank on search engines. Some free tools you may find useful for fine-tuning AI-generated copy include CoSchedule Headline Studio, Omnisend Email Subject Line Tester and CopyLeaks AI Content Detector. It’s recommended that you test ad copy with A/B tests.

It’s also crucial to verify data obtained from ChatGPT with credible sources and industry experts to ensure accuracy. For example, ChatGPT isn’t a reliable source for statistics or expert insights. It can provide incomplete, incorrect, or biased information and provide links to sources that are no longer available or relevant.

Work with a B2B marketing agency experienced in ChatGPT content generation

Incorporating ChatGPT into your B2B marketing efforts can streamline your content generation process, saving you time and effort. With ChatGPT, you can generate basic content such as product descriptions, ad copy, email subject lines and more. While fine-tuning ChatGPT responses can be challenging, with time and experimenting, you can learn how to engineer prompts to generate content that aligns with your marketing goals. Alternatively, you can work with a marketing agency experienced in prompt engineering and content writing.

At Elevation, our content marketers and SEO experts are dedicated to learning the possibilities and limitations of ChatGPT for content generation. You can learn more about our experience with AI-generated content by reading How to Use ChatGPT to Create B2B Content and Increase ROI.

We thrive on helping companies like yours get extraordinary results through their content marketing efforts. Contact us today to discuss your content marketing needs.­­­­