10 B2B Marketing Campaigns to Inspire Your 2022
B2B marketing is quickly changing. We’re seeing brands using empathy, humor, celebrity...
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Innovative Ways B2B Brands Can Use Video to Shorten the Sales Cycle
With high-dollar investments on the line and lots of decision-makers in the...
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The Importance of Video in B2B Selling
The consumption of digital video content has exploded over the past few...
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How to Make Your B2B Marketing Videos Shareable
If a picture speaks a thousand words, then a video speaks a...
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Five Examples of how B2B Marketers are Using Video to Reach New Prospects
The explosive growth of video marketing isn’t limited to the B2C space....
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How to Lead the Pack in B2B Video Streaming
Live video streaming is becoming increasingly popular for B2B lead generation, and...
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How To Elevate Your Marketing Strategy With Podcasts & Webinars
Podcasts and webinars can take your B2B business to the next level....
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Why Video Content Belongs At Every Stage of Your Buyer’s Journey
How many videos has your prospect watched today alone?
Chances are the answer is “several”. So a better question may be, “how many of those videos were from your brand?”
Video marketing is a significant opportunity for brand differentiation amongst business-to-business marketers today.
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8 Reasons Your B2B Video Marketing Stinks
Are your video marketing efforts failing to produce the results you were expecting? Are you one of the 92 percent of B2B Marketers who use video for demand generation (per the 2012 Demand Generation Benchmark Report from Software Advice, Eloqua and CMO.com), but can't figure out why your B2B videos are not going viral?
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B2B Video Marketing: Self-Host vs Service Debate
If you’re like most B2B marketers getting started in video content marketing, chances are you’ve spent significant time on the strategy, message and production value of your video, but little effort on marketing your video.
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