Updated: January 3, 2025If your B2B organization invests in social media marketing, you need to be using key performance metrics (KPIs). They shine a light on performance, so you can

Updated: January 3, 2025In B2B, a strong lead generation strategy might seem like the best way to score new deals, but it’s only the first step in a solid sales

Updated: January 3, 2025ABX reshapes the B2B engagement by placing the customer experience front and center, from pre-sale interactions to long-term customer support. While customer retention can save your business

Updated: December 16, 2024The terms return on ad spend (ROAS) and return on investment (ROI) are often used interchangeably in marketing, but they’re two different metrics that provide distinctive assessments

Updated: Dec 2, 2024 Data plays an integral role in modern business practices, from operations to strategy, and marketing is no exception. A data-driven marketing strategy ensures every marketing step

Updated: November 21, 2024Integrated marketing campaigns are an excellent way to engage with your B2B customers and drive sales. However, they can be cumbersome and complex to manage because they

Updated: November 19, 2024Creating B2B marketing content from scratch can be time consuming and resource intensive. Fortunately, there is a way to make your investment go a lot further: content

We’re bombarded by content. It’s coming at us on our phones, in our inboxes, on billboards and at trade shows. It’s worming its way into our consciousness as video, audio,

While the concept of the B2B customer’s emotional journey has been around for over 30 years, the practice of using empathy to improve the buying journey has historically been left

Even before the age of generative AI (GenAI), thought leadership has become somewhat of a misnomer. We tend to use the term synonymously with content marketing. But the two are

Apply Our Manufacturer-Proven Strategies to Engage Customers and Grow Sales No matter your manufacturing industry or type, if you’re a manufacturer, change-inducing factors like Industry 4.0 and long-term market and

In many of today’s large and medium-sized B2B organizations, sales and marketing teams operate like an army and navy that struggle to cooperate even though they’re both branches of the

If your B2B organization is looking into strategic media planning, you have many channels to pick from. But how do you decide which ones will best connect with and convert

Data-driven B2B marketers are tapping into the power of social media and digital content to elevate their strategies with a little outside help from established social media personalities. We’re talking

The private equity (PE) industry is navigating a sluggish 2024 market, influenced by high interest rates, economic uncertainties and a slowdown in deal activity. Although fundraising has declined, assets under

If you’re using your website for lead generation, you’re likely using a conversion rate optimization (CRO) strategy and A/B testing. But if you’re struggling to get real results from your

Most B2B websites are primarily used for lead generation, which demands an effective conversion rate optimization (CRO) strategy and A/B testing. But it can be difficult to achieve a significant

By Scott Miraglia, President, Elevation MarketingEvery four years in the United States, something strange happens. It’s like an electrical impulse short-circuits everything you thought you knew about B2B sales and

A successful partner marketing strategy begins with a successful partner program design, but it certainly doesn’t end there. The two are inextricably entwined, and neither is set in stone. The

In B2B marketing, media planning requires a holistic strategy that aligns with your business and marketing objectives. To be effective, your B2B media planning must encompass the entire buyer’s journey

Optimize B2B conversion rates by capitalizing on the interplay of psychological triggers and user experience designTo get better results from your conversion rate optimization (CRO) strategies, you can leverage the

There’s only one reason companies invest in marketing: to influence a sale. You can call it brand awareness. You can call it the customer experience. But in the end, all

In modern B2B marketing, an exceptional customer experience (CX) isn’t optional; it’s crucial. And it’s made possible with marketing technology (martech), which has changed how businesses interact with customers. Today’s

Conversion Rate Optimization (CRO) is the science and art of increasing the percentage of site visitors who take the desired action like signing up for a newsletter, filling out a

Marketing technology (martech) strategy is the plan businesses put into place to build and enhance the systems and tools to execute and improve sales and marketing efforts. It includes selecting

Marketing technology (martech) lies at the heart of B2B digital marketing, and excellent digital marketing relies on effective marketing technology integration. With integration, an agile, data-driven and customer-centric marketing strategy

Content syndication may not be the first buzz-worthy marketing phrase that comes to mind—but it could be a major driver of brand awareness, customer engagement and lead generation for your

Martech integration tools are a game-changer for B2B marketers, offering a pathway to leverage the full value of their marketing technology (martech) stacks. According to the 2023 Martech Stackie Awards,

Data is the axel that turns the wheels of B2B decision-making. When rich data and novel insights spell business success, B2B marketers need to make sense of the alphabet soup

If your business isn’t leveraging employee advocacy in its digital marketing efforts, you’re missing out on one of the most effective – and cost-effective – means of supercharging your brand.