Boosting ROI for Virtual Events: Post-Event Strategies
During the initial wave of coronavirus lockdowns in the United States, companies...
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Boosting ROI for Virtual Events: Marketing Strategies to Succeed During the Event
Virtual events are the way of the future, and it’s not just...
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Boosting ROI for Virtual Events: 5 Pre-Event Marketing Strategies
85% of company leadership thought in-person events were essential to their company’s...
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How Virtual Events Can Drive Revenue for B2B Companies
In-person events, one of the most valuable B2B selling channels, have evaporated...
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5 Best Practices for Hosting Online Virtual Events for B2B Brands
The world has changed dramatically in the past few months. At the...
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Top Event Follow-Up Strategies for B2B Companies
The days after a big event that you’ve been planning and preparing...
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What Opportunities Does Experiential Marketing Offer B2B Brands?
Anyone who’s familiar with experiential marketing as a tactic might think of...
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4 Reasons Why You Should Hire an Agency to Plan Your Next Trade Show Exhibit
Trade shows are an exciting event in the business calendar. They give...
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The Dirty Dozen: 12 Event Marketing Strategy Killers and How to Fix Them
Few events sell themselves, which makes the event marketers job necessary, and...
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How to Lead the Pack in B2B Video Streaming
Live video streaming is becoming increasingly popular for B2B lead generation, and...
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8 Tips for Exhibiting at Industry Trade Shows
This trade show article is a guest post written by Allie Magyar, CEO,...
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Effective Program Practices for B2B Event Marketing
Positioning the use of “live events” in the lead or client nurturing process is one of the harder tools to master in B2B marketers’ toolbox. Most marketers struggle with determining the real ROI – and even full cost – of an event versus other tools like digital interactions that are more easily measured.