Marketing Technique Archives | Elevation Marketing

Marketing Technique

3 Essential B2B Marketing Trends Taking Shape in 2023

From the tried-and-true to the innovative and new, the trends shaping marketing in 2023 should be a joy to explore for B2B marketers looking for …

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The Ultimate Guide to B2B Branding

Your B2B brand is a key foundational piece for your entire marketing strategy. Yet, even well-established B2B businesses may lose sight of their brand identity. …

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Top 10 Questions to Ask Your Prospective B2B Marketing Agency

When looking for a new B2B marketing agency — whether it’s a full-service, digital, brand and/or advertising agency — to partner with, CMOs and their …

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How to Use B2B Market Segmentation to Grow Your Business

Updated: May 5, 2022 If your customers aren’t all the same, why are your marketing messages?  Personalization has long been a problem for B2B marketers, …

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Using Transformational Advertising to Attract the Modern Buyer

Transformational advertising can help you connect with modern buyers on a deeper level. Transformational advertising is a new marketing method that overturns the traditional product-centric …

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Employee Spotlight Series – Meet Our Sr. Art Director, Diana Bergquist!

This month, we are featuring our incredible Sr. Art Director, Diana Bergquist! Read below to learn more about Diana and her role at Elevation. 1. …

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Effective Strategies for Successful B2B Channel Marketing

The B2B buying journey is complex. Back in 2019, Gartner’s modern buying journey revealed that B2B buyers find new vendors, products, and services via a …

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B2B PR Strategy: 16 Effective Tips [Updated 2022]

B2B public relations (PR) is more strategic and targeted in terms of media approach than B2C. This is because with B2B PR, the priority audience …

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6 Ways to Boost Your B2B Marketing Strategy in 2022

In a post-pandemic world, B2B customers’ expectations have forever changed. If there is nothing else you do in 2022 except ensure your online channels tell …

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