During the initial wave of coronavirus lockdowns in the United States, companies...
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Virtual events are the way of the future, and it’s not just...
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85% of company leadership thought in-person events were essential to their company’s...
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In-person events, one of the most valuable B2B selling channels, have evaporated...
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The world has changed dramatically in the past few months. At the...
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The days after a big event that you’ve been planning and preparing...
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Anyone who’s familiar with experiential marketing as a tactic might think of...
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Trade shows are an exciting event in the business calendar. They give...
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Few events sell themselves, which makes the event marketers job necessary, and...
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Live video streaming is becoming increasingly popular for B2B lead generation, and...
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This trade show article is a guest post written by Allie Magyar, CEO,...
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Positioning the use of “live events” in the lead or client nurturing process is one of the harder tools to master in B2B marketers’ toolbox. Most marketers struggle with determining the real ROI – and even full cost – of an event versus other tools like digital interactions that are more easily measured.