As three food ingredient companies prepared for a merger, they faced the challenge of blending their distinct brands into a cohesive identity. The goal was to achieve this without alienating existing customers, stakeholders or communities, and within a tight deadline prior to a major industry event.
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Elevation carried out a comprehensive research and branding project to collect insights crucial for creating a unified, yet adaptable brand identity that captured the strengths of each original company.
Through strategic integration and insightful branding, Elevation readied the master brand for its market debut. We unified disparate sales teams and equipped them with the tools needed for effective cross-selling, setting the stage for substantial revenue growth.