EARLY WARNING:
MARKET RESEARCH, COMPETITIVE AUDIT AND STAKEHOLDER INTERVIEWS REVEAL OPPORTUNITY TO REVAMP BRAND TO RESONATE WITH BANKS AND CONSUMERS.
The Challenge
Early Warning wanted to pivot from a relatively secretive company in the background of financial transactions, into one that proudly communicates its mission to make the world a safer, convenient place to send money. However, its story had not been told before and it was virtually unknown outside of banking.
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Our Approach
Elevation Marketing implemented a multi-phased approach to create messaging highlighting Early Warning’s innovative solutions that maximize trust for everyone.
The Results
A positive awareness about Early Warning was born of these rebranding efforts that the company continues to enjoy today.