VERTIKAL:
REBRANDING & INTEGRATING MULTI-SERVICE SAAS OFFERINGS
The Challenge
Vertikal envisaged combining its software product offerings into a single solution suite delivered from one centralized SaaS platform, but wanted to first be sure that such a one-stop shop offering would be received well by its customers. Once validated, Elevation was asked to formulate an integrated, strategic marketing plan.
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Our Approach
Elevation executed a comprehensive research and discovery program to analyze critical audience feedback essential to successfully branding the new platform.
The Results
Elevation’s marketing best practices helped Vertikal successfully fold its business lines and products into a seamlessly integrated SaaS platform offering.
