RED HAT:
ENCOURAGING CUSTOMERS TO EMBRACE CHANGE
The Challenge
Red Hat Consulting needed more effective content marketing to support its sales team’s efforts to spark the right conversations with decision makers, drive new leads and close deals. However, the company had struggled to communicate its unique value proposition and link the automation of IT services to real business value.
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Our Approach
Elevation Marketing created a compelling brand story aligning across digital and content touch points, leading to a more business solutions-oriented approach.
The Results
The insights uncovered and assets created have improved the company’s image in a competitive market and contributed to their stellar growth.
