AVNET RIVERBED
B2B SALES INCENTIVE STRATEGY DRIVES 360% GROWTH
The Challenge
Avnet and its channel partner — Riverbed — needed a large-scale partner sales incentive strategy to support targeted B2B sales goals. They came to Elevation Marketing in hopes of stimulating competition among reseller partners and driving additional revenue.
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Our Approach
Encourage partners to close new accounts faster — and more competitively — with an incentivized “Race is On” sales event, featuring a once-in-a-lifetime trip to the Kentucky Derby.
