PRAXAIR
The Challenge
Praxair, one of largest industrial and specialty gas companies, needed to raise awareness for its RealWeld Trainer – a live-arc welding trainer – as a solution to the skilled welder shortage. With Elevation’s help, Praxair was able to activate a media program and strategy around the exclusive product.
No personal information needed.
Contact Us
Contact Elevation today. You’ll love the results.
Our Approach
Elevation Marketing investigated leading industry and trade publications’ editorial calendars and pitched stories to editors and publishers. Elevation also sourced a customer success story from a large equipment manufacturer in the Midwest, then created direct marketing collateral for a national “Road Show” demonstrating the product to cement the media effort.
The Results
- Secured story placement and highly-credible earned media coverage
- Reached more than 200,000 targeted industry professionals through editorial coverage
- Generated more than 1.2 million media impressions through media coverage