Optimizing B2B Email Marketing: Beyond the Drip Campaign
Why Email Needs to Evolve Most B2B companies rely on automated drip...
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Avoid These 26 Common Email Marketing Mistakes
There’s no better, faster or cheaper way to communicate with B2B buyers...
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B2B Email Marketing: 5 Best Practices to Supercharge Your Strategy
Email has been a staple of B2B marketers for decades. It’s a...
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How B2B Food Brands Can Use Email Marketing to Stay Connected With Buyers
Despite the ubiquity of social media, email marketing remains one of the...
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Apple's New Mail Privacy Protection: How to Prepare Your B2B Email Marketing Strategy
In early June, Apple sent shockwaves through when they announced their new...
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5 Essentials To Boost Marketing Email Conversions
The Anatomy of a Successful Sales Follow Up Email
So, you’ve already done the hard part. You’ve made contact with a potential customer and told them everything they need to know about your product or service. You’ve done your best to convince them that it’s the hottest thing on the market and that they simply cannot live without it. These days though, your best competitors are just one google search and mouse-click away. And the most likely place for them to orientate (and re-orientate) is online – and if marketing is on full steam, they are using several good lead generation tools for automating and optimizing the lead capture part of the customer journey. But automation isn’t the whole story. Actually, your story and content & follow up strategy must come before you can automate any of it. So we have a challenge.
Even if you gave the sales pitch of your lifetime, there are many reasons why a potential customer won’t purchase your product or service on the spot. Sometimes the person you’re selling to isn’t the final decision maker. Or, maybe they’re shopping around, and you’re the first person they’ve talked to. In many cases, you’re going to have to get the customer’s attention, again, with a carefully crafted sales follow up email.
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6 Email Marketing Hacks That Will Get You Leads
Everyone who has a successful email marketing campaign knows they can’t just...
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9 Tips to Supercharge Email Marketing for Manufacturers
Updated: December 14, 2022 B2B companies learned the value of email marketing...
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Professional Service Marketers: Stop Making These 10 Email Mistakes
If only email marketing were as simple as typing up a few...
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Marketers—Increase Your Open Rate with Smart Subject Lines
If your business has yet to implement email marketing into your overall...
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Top 8 Email Marketing Practices of 2018
Even in an age where there are more channels than ever to...
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B2B Email Copy Best Practices
Did you hear the rumors that social is killing email marketing? Pure...
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