MEDIATEK
The Challenge
Despite MediaTek’s global leadership in mobile technology, the company had minimal brand recognition in the U.S. and lacked a formal marketing and sales ecosystem. From that starting point, they wanted to generate marketing-qualified leads and communicate effectively with targeted OEMs and tier-one brands.
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Our Approach
We started with a thorough discovery and research phase to understand MediaTek’s market position, competitor strategies and target audience. Using the findings, our specialists developed detailed buyer personas and a strategic plan to engage these personas at critical touchpoints. Our strategy included crafting a messaging matrix, creating static and dynamic banner ads, and running targeted digital media campaigns to introduce MediaTek’s new IoT product, Genio, to the U.S. market.
The Results
The targeted media campaign successfully launched MediaTek’s brand and flagship offering in the U.S. industrial IoT market, generating over 600 high-quality leads, exceeding the click-through rate goals and optimizing cost-per-click spend. MediaTek came away with enhanced brand awareness and engagement that provided a solid foundation for its future marketing efforts. Overall, the project significantly improved its position as a thought leader in its rapidly expanding industry.