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Fintech Marketing Agency

Fintech Marketing Services

B2B Fintech Marketing

Successful fintech strategy aligns sales and marketing teams to target the right message to the right buyer at the ideal time.

Highly competitive and complex but full of opportunity, the B2B fintech space is not for the faint of heart. Fintech buyers – from SMEs to large enterprises – often struggle to find the right solution and can require considerable education on their buying journey. And, with multiple decision makers usually involved, sales cycles can drag on, too.

We’ve worked with a wide range of fintech companies, from startups to mature enterprises. We know that technical jargon and confusing language make connecting with buyers in the fintech space a difficult task. A research-backed marketing strategy that uses a wide range of marketing tactics to address the pain points of your audience can help you break through the noise and win more business.

Take a Look at What We’ve Created

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fintech Target the right opportunities

Target the right opportunities

If you’re a fintech company that’s overhauling or building a new marketing plan, our proprietary exploratory process is a necessity. It uncovers and analyzes competitors, industry trends, brand equity, value propositions and more. These insights converge to reveal your buyer in a way that allows you to build out the right content plan to meet that buyer where he or she shops or seeks information.

fintech Inform First, Sell Later

Inform First, Sell Later

Fintech can be a noisy, complicated space, and buyers crave content they can trust. Our clients have used B2B marketing content to help demystify fintech’s complexity for customers while building their presence as a thought leader. White papers, webinars, videos, podcasts and blogs are examples of content that can inform while building brand trust without the hard sell.

More fintech enterprises have discovered content is king. One survey found 66 percent of successful fintech companies produce content on a monthly basis, and 42 percent on a weekly basis. But content for content’s sake isn’t the endgame. Your fintech marketing agency partner must strategically flesh out the right content for your buyers instead of “trying” a few tactics that may only contribute to industry sales noise, miss targets entirely or, even worse, turn prospects away.

Marketing/sales alignment creates cohesive messaging that works

The marketing department can’t work in a silo. A seamless buyer experience requires alignment between the sales and marketing teams, from common objectives to coordinated messaging that informs and moves prospects toward a purchase. We’ve found that in fintech, sales team input on downstream marketing initiatives is vital. It helps a marketing department develop aligned top-of-funnel branding and messaging that’s tonally consistent and sets sales members up for an efficient close.

Elevation Marketing has more than 20 years of experience helping companies match their solution to the customers who need and want it most. We’re a veteran in the fintech marketing and branding space that uses proven research processes to develop strategic insights, effective messaging, inspired creative design and, most importantly, business wins for our clients. Our agency offers:

Our agency offers:

  • Branding
  • Strategy
  • Content
  • Website Design
  • Digital (SEO/PPC/Social Media)
  • Product and Services Launches
  • Design
  • Market Research
  • Media
  • Advertising
  • Public Relations
  • Channel Marketing
  • Applicaiton Development
  • Events
  • Lead Generation
  • Case Studies

Who we work with

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Resources to help you in your quest

Billing Tree
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Refreshed website spurs high-quality leads

Case Study

Website refresh with updated messaging and sophisticated content tailored to individual vertical markets brings tremendous business gains.

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Pivoting to a high-profile brand identity

Case Study

Market research, competitive audit and stakeholder interviews reveal opportunity to revamp brand to resonate with banks and consumers.

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3 Creative Ways Fintech Companies Are Engaging Their Customers

3 creative ways fintech companies are engaging customers

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Discover how fintech brands are engaging their audience through educational content, interactive tools, and open conversations.

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Optimized website fuels leads

Case Study

Robust and scalable inbound marketing website integrating top CRM platforms generates 600% more visitors, 400% increase in page views, and 54% more leads.

See what services we can offer your fintech business.


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