Highly competitive and complex but full of opportunity, the B2B fintech space is not for the faint of heart. Fintech buyers – from SMEs to large enterprises – often struggle to find the right solution and can require considerable education on their buying journey. And, with multiple decision makers usually involved, sales cycles can drag on, too.
We’ve worked with a wide range of fintech companies, from startups to mature enterprises. We know that technical jargon and confusing language make connecting with buyers in the fintech space a difficult task. A research-backed marketing strategy that uses a wide range of marketing tactics to address the pain points of your audience can help you break through the noise and win more business.