Construction

Construction Marketing

Construction Companies That Mix Traditional and Digital Marketing Gain a Competitive Advantage

Construction Marketing

Construction Companies That Mix Traditional and Digital Marketing Gain a Competitive Advantage

Those in the construction industry want fast and efficient solutions they can trust. They tend to be skeptical of, and impervious to, hype-driven marketing and sales tactics. They want the facts without the fluff. It’s important to use straightforward messaging with the information that matters to them most:

  • Engineers, architects and designers are interested in specifications and performance.
  • Builders and general contractors are looking at costs and timelines.
  • Subcontractors care about ease of installation, supply and reliability.
  • Owners and operators want to understand operating costs and risk control mechanisms.

Properly positioning a product or service is imperative. Knowing the customer, and knowing the factors influencing how they buy, is essential. The B2B construction sales cycle can be very long. Companies are often subject to rigorous bidding processes, which influences pricing. Public safety is paramount. Decisions are made accordingly.

Requests for Proposal (RFPs) are central to the industry, but B2B marketing can make a significant difference in the way a company’s brand is perceived. Today, construction companies invest about 13% of their revenue in marketing activities. The best return on investment comes from a mix of traditional and digital marketing techniques.

Take a Look at What We’ve Created

Construction collaborate with sales team

Collaborate with Sales for Effective Account-based Marketing

Account-based Marketing (ABM) allows construction companies to precisely target those in the B2B space by preferred financial profile, product and service portfolio, customer base and any number of other data points. Executed in collaboration with the sales team, it can generate leads, accelerate the business development cycle, help products and services stand out in a sea of competitors, and nurture lasting customer relationships.

Construction explore digital marketing

Explore Digital Marketing Techniques to Connect with Today’s Customers

Millennials are moving into leadership positions at work. They’re a digital-savvy generation, and they expect a B2C experience where they can research products and services without the input of a salesperson; easily compare competitors’ costs, benefits and specs; and purchase online. Consequently, the marketing mix for construction services must balance traditional techniques with digital strategies and tactics, even when marketing to B2B customers. It’s important to meet them where they are in the buyer’s journey with content specific to their role. Search engine optimization (SEO), content marketing, social media marketing and public relations should be in every B2B marketers toolkit.

The Brand Experience Matters

Even when a construction company is in the B2B space, it needs to connect with people on an emotional level as well as a professional one. The people evaluating an RFP are going to experience a company’s messaging, see its logo and very likely visit its website. The brand must be polished, the brand story compelling and the web design modern and easy to navigate.

Elevation Marketing has a deep understanding of the construction industry and what it takes to stand out in the B2B space. When we put that knowledge to work for you – coupled with a proven process that encompasses thorough research, strategic thinking, effective messaging and inspired creative design – we can help you distinguish your offerings in the market and grow your B2B customer base. Our marketing agency offers:

  • Branding
  • Strategy
  • Content
  • Website Design
  • Digital (SEO/PPC/Social Media)
  • Product and Services Launches
  • Design
  • Market Research
  • Media
  • Advertising
  • Public Relations
  • Channel Marketing
  • Applicaiton Development
  • Events
  • Lead Generation
  • Case Studies

Who we work with

Resources to Help You in Your Quest

Brand communications strategy spreads awareness 

Case Study

Powerful brand communication strategy reinforces personal approach with target audience to differentiate it from the competition.

Royal

Brand repositioning enhances pipeline performance

Case Study

Internal and external rebranding campaigns strengthen communications and accelerate pipeline performance with qualified buyers.

Lead Nurturing Best Practices

Nurturing leads in B2B construction 

Article

Once you’ve acquired leads you’ll need to nurture them. Lead scoring and email campaigns are among some of best practices construction companies should consider when it comes to lead nurturing.

What Digital Transformation Means

Digital transformation in B2B construction 

Article

The construction industry has seen a rapid adoption of powerful technologies, including BIM, virtual reality, 3D printing and more —  so how is this affecting marketing strategies?

See what services we can offer your construction business.


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